FIFA

FIFA creates value by controlling official football competitions, associated media rights and a globally recognised brand, then monetising that control across both B2B and direct-to-consumer channels. On the B2B side, it sells or licenses rights, sponsorship access, advertising inventory and commercial partnerships tied to its events and digital audience. On the consumer side, it operates owned digital properties that attract fan attention, increase first-party engagement and generate commerce through digital collectibles, rewards and app-based interactions.

FIFA is the global governing body of football and a Swiss-registered association that also operates a sizeable owned-media and fan engagement ecosystem. Beyond its institutional role, it runs consumer-facing digital products including FIFA+, FIFA.com, FIFA Collect, PLAY and FIFA Rewards. These properties distribute official football video, editorial content, casual interactive experiences and licensed digital collectibles to a global audience.

Its revenue model combines large-scale rights and partnership income with digital monetisation. Based on the provided product data, FIFA earns from media rights, sponsorships, advertising inventory on FIFA+ and FIFA.com, licensing, and direct fan spending through digital collectibles and related marketplace activity. Its customers therefore span both enterprise buyers such as sponsors, media and advertising partners, and consumers who engage with or purchase products across FIFA’s owned platforms.