FOX Sports
US sports publisher and streaming media platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Fox Sports Interactive Media, LLC
- Entity type
- BUSINESS_UNIT
- Headquarters
- United States
- Market role
- Publisher & Media Owner
- Official website
- foxsports.com
What FOX Sports does
The business operates a sports media model built on audience aggregation and premium content distribution. It acquires and packages sports content, editorial coverage, highlights and live programming into digital destinations and streaming products, then monetises that audience through advertising, sponsorship and subscription income. Value creation depends on sustained audience engagement, rights-backed live sports inventory and cross-platform distribution across web, mobile, connected TV and linear broadcasting.
Category differentiation
FOX Sports Interactive Media, LLC is the digital operating entity for the FOX Sports media brand, not a standalone sports betting operator or an independent adtech vendor. It is part of Fox Corporation rather than a separate publicly listed company.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Fox Sports Interactive Media, LLC is the legal operating entity behind FOX Sports' digital services, including FOXSports.com and related applications, within Fox Corporation's sports division. The business publishes sports news, scores, schedules, betting-related information, highlights and live streaming access, while the broader FOX Sports brand also spans linear sports channels and premium live event programming. Its customer proposition combines editorial coverage, real-time data and video access for sports audiences. The company generates revenue through advertising sold against digital and streaming audiences, sponsorship integrations tied to premium sports content, and subscription revenue from FOX One's direct-to-consumer streaming offer. Its direct users are sports fans and viewers, while its paying customers are advertisers, sponsors and subscribers. Strategically, it functions as a cross-platform sports media owner that monetises audience attention across web, app, streaming and broadcast environments.
Company news briefing
Briefing updated:
As Fox Corporation advances its $22 billion Roku acquisition for an H1 2027 close, FOX Sports continues to expand its reach through Sony's new PlayStation 5 FAST service and Fubo's upgrade of its linear streams to 1080p. The broadcaster secured a multi-year partnership with the Del Mar Thoroughbred Club beginning in 2027 and will share MLB 2026 postseason coverage alongside TNT/Warner platforms, while losing the Preakness Stakes rights to NBC.
Business model & monetisation
FOX Sports uses a hybrid monetisation model. FOXSports.com and the FOX Sports App are primarily ad-supported through display, video and sponsorship inventory sold across web and app environments. FOX One adds subscription revenue through direct-to-consumer streaming access while also supporting advertising monetisation. The wider FOX advertising organisation further packages inventory across digital, streaming and linear properties for cross-platform media sales.
- Digital advertising inventory on FOXSports.com and app
- Ad-Supported
- Sponsorship and branded integrations around sports content
- Ad-Supported
- FOX One streaming subscriptions
- Content Subscription
- Streaming advertising within app and OTT environments
- Ad-Supported
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Freedom 250 Sports Events Produced Mixed TV/Streaming Results
CTV · Recorded impact score: 2/5
The Freedom 250 events tied to America’s 250th birthday delivered widely varying audience outcomes. IndyCar’s inaugural Freedom 250 Grand Prix of Washington, D.C. averaged 3.282 million viewers on FOX — its largest non-Indy 500 TV audience since 1995 and a 279% peak versus 2025 Sunday IndyCar broadcasts. UFC’s Freedom 250 at the White House was the biggest streaming success, reaching 17 million viewers across the U.S. and Latin America and averaging 8.2 million on Paramount+, which saw a 276% spike in downloads. ABC’s Patriot Games underperformed with a 1.214 million average on ABC and the ESPN app. The results highlight the differing reach of linear broadcast and streaming for major live events and the promotional lift such events can create for streaming services.
- IndyCar’s inaugural Freedom 250 Grand Prix of Washington, D.C. averaged 3.282 million viewers on FOX.
- The IndyCar Freedom 250 peaked at 3.482 million viewers and represents the most-watched IndyCar race outside the Indianapolis 500 since 1995.
Fubo Upgrades ESPN and Fox Sports Streams to 1080p
CTV / Video Streaming · Recorded impact score: 3/5
Fubo has upgraded the live video quality of its ESPN and Fox Sports linear channels from 720p to 1080p across supported devices. The change improves picture sharpness, text legibility on score graphics, and overall viewing fidelity—particularly for sports with fast motion—while modestly increasing bandwidth usage. Observers note the upgrade arrives after Fubo came under majority ownership by Disney following a business combination with Hulu + Live TV; it is unclear whether the improvement stems from native 1080p feeds supplied by Disney/affiliate networks or from Fubo-side processing such as AI upscaling. The rollout applies to subscribers whose plans include these channels and aligns with industry moves to raise baseline streaming resolutions for CTV/OTT services.
- Fubo upgraded its Fox Sports channels and ESPN channels to 1080p resolution.
- Channels like ESPN, ESPN2, FS1, and FS2 were previously delivered primarily in 720p on many live TV streaming services.
NBC Retains Preakness Rights Over FOX, Netflix, Amazon
TV (linear) · Recorded impact score: 3/5
NBC Sports has secured a new deal to retain television rights to the Preakness Stakes, reportedly beating bids from FOX Sports, Netflix, and Amazon. Terms were not disclosed; the renewal keeps the race on NBC after more than two decades. NBC has televised the Preakness since 2001 and holds U.S. media rights to the Kentucky Derby through 2032. This year’s Preakness averaged about 5.5 million viewers across NBC and Peacock, a 22% increase versus 2025. Meanwhile, FOX Sports is expanding its horse-racing portfolio via a multi-year agreement with the Del Mar Thoroughbred Club beginning in 2027 and will preview the deal by airing the Pacific Classic on August 22, 2026. The coverage landscape for major horse-racing events remains split across traditional broadcasters and streaming platforms, reflecting intensifying competition for live sports rights.
- NBC Sports secured a new deal to retain television rights to the Preakness Stakes; terms were not disclosed.
- NBC has televised the Preakness Stakes since 2001.
FOX One Becomes Home for Del Mar Horse Racing
Broadcast Rights / Sports Streaming · Recorded impact score: 3/5
FOX Sports has reached a multi-year agreement with Del Mar Thoroughbred Club to bring live coverage of Del Mar’s summer and fall meets to FOX Sports beginning in 2027. Before full coverage starts in 2027, FS1 will air the Grade 1, $1 million Pacific Classic on August 22, 2026. FOX Sports already carries marquee horse racing properties including the Belmont Stakes (presented by NYRA Bets), Saratoga Race Course and coverage from the new Belmont Park, and says its horse racing coverage now exceeds 1,000 hours of live programming annually. Fox Corporation executive Michael Mulvihill highlighted Del Mar as a key summertime venue. The deal expands FOX’s growing racing portfolio alongside existing motorsports rights such as the NASCAR Cup Series and the full 2026 NTT INDYCAR SERIES season.
- FOX Sports reached a new multi-year agreement with Del Mar Thoroughbred Club to bring live coverage of Del Mar’s summer and fall meets to FOX Sports beginning in 2027.
- FS1 will air the Grade 1, $1 million Pacific Classic on August 22, 2026.
NHRA May Split Rights Between FOX Sports and The CW
TV Rights / Sports Media · Recorded impact score: 2/5
Reports say FOX Sports and The CW are among bidders for the next National Hot Rod Association (NHRA) media rights, with the possibility that the two networks could split coverage. FloSports is reportedly being considered as a digital partner. The next rights cycle begins in 2027 and a deal is expected to be finalized in the coming weeks, though terms are unknown and parties have declined comment. FOX Sports has held NHRA rights since 2016 and is expected to retain linear TV rights. The potential arrangement would broaden NHRA’s reach and further The CW’s shift toward live sports programming.
- FOX Sports and The CW are reported to be in the mix for the next NHRA media rights deal and could split coverage.
- FloSports is reportedly involved as a potential digital partner for NHRA rights.
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Questions about FOX Sports
What is FOX Sports?
FOX Sports is a US sports media brand and digital publishing platform that delivers sports news, scores, highlights and live streaming across web, app and broadcast channels.
Who uses FOX Sports?
Sports fans, mobile viewers, cord-cutters and advertisers use FOX Sports for live events, updates, highlights and access to large-scale sports audiences.
How does FOX Sports make money?
FOX Sports makes money through digital and streaming advertising, sponsorship integrations and subscription revenue from FOX One.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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