Observed Signal · Sep 30, 2026 · Partnership · Source: Cord Cutters News · Impact: 2/5 · Sentiment: Positive
NHRA Moves to FloRacing in 2027
The National Hot Rod Association (NHRA) and FloSports announced a five-year media partnership that will make FloRacing the streaming home for NHRA drag racing starting with the 2027 Mission Foods Drag Racing Series. FloRacing will stream all 20 national events, including qualifying and eliminations, plus original programming. NHRA.tv will transition after the 2026 season. Additionally, FOX Sports will continue to carry NHRA in 2027, while The CW will join the television lineup for the final seven events. Specific 2027 pricing for NHRA coverage has not been announced; current FloRacing plans start at $12.99 per month (annual) or $39.99 month-to-month.
The NHRA-FloRacing deal is notable for the sports streaming industry, shifting premium sports content to an OTT platform and expanding FloSports' portfolio, but it is not a major AdTech/MarTech industry shift.
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Key Takeaways & Evidence Grounding
- NHRA and FloSports entered a five-year media partnership starting with the 2027 season.
- FloRacing will stream all 20 NHRA national events, including qualifying and eliminations.
- The service will transition from NHRA.tv to FloRacing after the 2026 season.
- FOX Sports will continue to broadcast NHRA in 2027, with The CW covering the final seven events.
- Specific 2027 pricing for NHRA coverage has not been announced; current FloRacing plans start at $12.99 per month (annual) or $39.99 month-to-month.
Connected Companies & Entities
1 Entity mapped“FOX Sports will continue to carry NHRA in 2027......”
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
NHRA May Split Rights Between FOX Sports and The CW
Reports say FOX Sports and The CW are among bidders for the next National Hot Rod Association (NHRA) media rights, with the possibility that the two networks could split coverage. FloSports is reportedly being considered as a digital partner. The next rights cycle begins in 2027 and a deal is expected to be finalized in the coming weeks, though terms are unknown and parties have declined comment. FOX Sports has held NHRA rights since 2016 and is expected to retain linear TV rights. The potential arrangement would broaden NHRA’s reach and further The CW’s shift toward live sports programming.
NASCAR Moves 'Full Speed' Doc to Prime Video
NASCAR is moving its Full Speed docuseries from Netflix to Prime Video, premiering March 5, 2026, and has reworked the project from a multi-episode series into a single feature film focused on the 2026 Daytona 500. The shift follows a steep audience decline for the series (reported drop from 3.4 million views to 1.1 million between seasons) and reflects a strategic decision to embed the content within a broadcast partner's ecosystem. Prime Video, a key NASCAR media partner, will also exclusively air five mid‑season Cup Series races, allowing the documentary to act as a high‑production promotional vehicle to build a fanbase directly on the streaming platform that carries live race coverage.
FOX One Becomes Home for Del Mar Horse Racing
FOX Sports has reached a multi-year agreement with Del Mar Thoroughbred Club to bring live coverage of Del Mar’s summer and fall meets to FOX Sports beginning in 2027. Before full coverage starts in 2027, FS1 will air the Grade 1, $1 million Pacific Classic on August 22, 2026. FOX Sports already carries marquee horse racing properties including the Belmont Stakes (presented by NYRA Bets), Saratoga Race Course and coverage from the new Belmont Park, and says its horse racing coverage now exceeds 1,000 hours of live programming annually. Fox Corporation executive Michael Mulvihill highlighted Del Mar as a key summertime venue. The deal expands FOX’s growing racing portfolio alongside existing motorsports rights such as the NASCAR Cup Series and the full 2026 NTT INDYCAR SERIES season.
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