Observed Signal · Aug 3, 2026 · Partnership · Source: Cord Cutters News · Impact: 2/5 · Sentiment: Positive
TV Rights / Sports Media Market: NHRA May Split Rights Between FOX Sports and The CW
Reports say FOX Sports and The CW are among bidders for the next National Hot Rod Association (NHRA) media rights, with the possibility that the two networks could split coverage. FloSports is reportedly being considered as a digital partner. The next rights cycle begins in 2027 and a deal is expected to be finalized in the coming weeks, though terms are unknown and parties have declined comment. FOX Sports has held NHRA rights since 2016 and is expected to retain linear TV rights. The potential arrangement would broaden NHRA’s reach and further The CW’s shift toward live sports programming.
A media-rights negotiation that could expand linear and digital distribution of a niche but loyal sports audience; relevant to broadcasters, sports-rights buyers, and ad buyers but not a major industry-shifting platform policy or technical change.
Key Takeaways & Evidence Grounding
- FOX Sports and The CW are reported to be in the mix for the next NHRA media rights deal and could split coverage.
- FloSports is reportedly involved as a potential digital partner for NHRA rights.
- The next NHRA rights cycle begins in 2027 and the report says a deal should be finalized in the upcoming weeks.
- FOX Sports has held rights to the NHRA Mission Foods Drag Racing Series since 2016 and is expected to keep linear TV rights.
- Nexstar EVP and CFO Lee Ann Gliha sits on the NHRA board; Nexstar Media Group is the parent company of The CW.
Connected Companies & Entities
5 Entities mappedFOX Sports
US sports publisher and streaming media platform.
“According to a report from Sports Business Journal, FOX Sports and The CW are among the companies in the mix for the next NHRA media rights ...”
Nexstar Media Group
US media owner selling local, national and streaming advertising.
“SBJ first reported in March that The CW, whose parent company is Nexstar Media Group, was expected to pursue NHRA media rights....”
SportsBusiness Journal
Trade publisher and intelligence platform for sports industry executives.
ESPN
Sports media network spanning publishing, streaming, broadcast and fantasy games.
“SBJ notes that ESPN aired NHRA races from 2001-2015, which a new deal could indirectly reunite the pair....”
Cord Cutters News
Streaming news publisher monetised through affiliate commerce and advertising.
“By Raymond McCain on August 3, 2026 in All News, News, Sports (article published on Cord Cutters News)....”
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