Observed Signal · Jul 10, 2026 · Interview · Source: AdExchanger · Impact: 3/5 · Sentiment: Positive
Optable’s Vlad Stesin on Agentic Advertising Workflows
AdExchanger’s Content Studio published an interview with Vlad Stesin, CEO and co‑founder of Optable, about the practical changes in agentic advertising since it was largely theoretical a year ago. Stesin argues that workflow automation is the essential, unglamorous foundation for agentic ad tech, highlights the significance of Publicis’s $2.2 billion acquisition of LiveRamp for where value sits, and describes scenarios where buy‑side AI agents transact with publishers built on agent‑ready infrastructure. The piece frames agentic advertising as a behavior change that is now underway rather than merely a new technology concept. The article was published July 10, 2026.
Discusses a practical behavioral shift toward agentic advertising and the role of workflow automation; references the high-profile Publicis acquisition of LiveRamp which signals where strategic value is settling in the industry.
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Key Takeaways & Evidence Grounding
- AdExchanger published an interview with Vlad Stesin, CEO and Co‑Founder of Optable.
- The article references Publicis’s $2.2 billion acquisition of LiveRamp.
- The interview emphasizes workflow automation as the starting point for agentic ad tech.
- The article describes buy‑side AI agents transacting with publishers built on agent‑ready infrastructure.
- Publication date: 2026-07-10.
Connected Companies & Entities
11 Entities mapped“AdExchanger Managing Editor Allison Schiff sat down with Vlad Stesin, CEO and Co-Founder of Optable, to talk about what’s actually changed....”
“Stesin breaks down why workflow automation is the unglamorous but essential starting point for agentic ad tech, what Publicis’s $2.2 billion...”
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Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Optable Launches AI Agents for Smarter Data Collaboration
Optable unveiled an 'agentic collaboration' initiative that embeds autonomous AI agents into its identity management and data collaboration platform, signaling a new era of AI-assisted data orchestration for advertisers. The feature aims to speed workflows and enable conversations across multiple tech platforms by allowing AI agents to interpret advertiser briefs and audience data, linking campaigns to relevant audiences and even generating new segments. Vlad Stesin, Optable's co-founder and CEO, described it as 'data collaboration in the age of AI.' The approach is expected to improve publisher monetization by better targeting, with agents enabling iterative optimization or upfront accuracy checks. Optable has partnered with Newton Research and Rill Data for measurement insights and targeting data, and Unity's Alex Blum noted that the solution enhances custom audiences with first-party data. The plan envisions a suite of specialized agents (planner, buyer, seller) and allows customers to build their own agents.
State of Agentic Advertising Report
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