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Micro1 Enables Experts to Monetize AI and LLMs

Micro1, an AI data startup that began in 2022 as an AI-driven recruiting SaaS, pivoted in 2024 to supplying training data for frontier AI labs. The company now recruits and pays contract domain experts — including lawyers, doctors, X-ray technicians, accredited traders, financial investors and CPAs — to review and improve LLM outputs and create rubrics and simulated workflows that teach models real-world processes. Micro1 is running a targeted ad campaign aimed at major LLM developers (e.g., Google, OpenAI, Anthropic, Microsoft) to raise its profile with those buyers; Microsoft is also an investor. Experts are typically not told which specific models will receive their contributions and cannot opt out of delivery to particular LLMs. Micro1 says it sees the work as a way for human specialists to monetize expertise and plans to expand into additional fields.

Programmatic Home-Screen Ads Gain Standardization

Programmatic home-screen ads on connected TVs are becoming easier to buy and scale as ad-tech vendor Nexxen launched standardization tools that let advertisers upload creative once using a universal spec and AI-assisted resizing. Nexxen began offering programmatic native home-screen inventory last year with OEM integrations (starting with V/formerly VIDAA) and later expanded to TCL and TiVo Ads. Nexxen says the universal spec cut onboarding time for new OEM partners by up to 50%. Agencies such as Brainlabs are testing home-screen placements for both upper-funnel awareness and performance-driven campaigns, and industry participants expect broader advertiser interest as the format becomes more measurable and less fragmented.

Nielsen Updates Measurement to Reduce Bias

Nielsen is rolling out upgrades to its Big Data + Panel video measurement currency, slated to go live by the end of August 2026, aimed at reducing measurement bias by better representing Spanish‑language households, improving co‑viewing measurement, and integrating survey inputs more tightly with its legacy panels. The company will add data from the American Community Survey and the National Hispanic Enumeration Survey to better identify Spanish‑speaking households, expand use of wearable devices to measure co‑viewing, and accelerate incorporation of ARF’s DASH TV Universe Study data — including adding DASH into its Gauge report. Brian Fuhrer, Nielsen’s SVP of product strategy and thought leadership, framed the changes as efforts to remove bias and get closer to real viewing behavior.