Observed Signal · Apr 15, 2025 · Regulation · Source: Marketecture · Impact: 3/5 · Sentiment: Neutral
Hot Takes from Advertising Week
A roundup from Advertising Week highlights in-person vendor interviews with InMobi and Kochava on in-app advertising, plus insights from Amazon’s DSP team (Brian Tomasette and Neal Richter). The piece also covers regulatory scrutiny, notably the DOJ’s proposed remedies in Google’s antitrust case, including potential distribution-deal cancellations, data-sharing requirements, advertising interoperability, and possible Chrome/Android spin-outs. Marketecture flags ongoing M&A activity (Zeta acquiring LiveIntent; JW Connatix merger) and funding rounds (Scope3 raising $25M; Human raising $50M). It also debates whether DSPs should curate inventory and which signals they should leverage, touching on environment data, fingerprinting, and identity signals. The article weaves these threads with a broader context of industry dinners, announcements, and coverage from Advertising Week, ending with a reading list of related market context.
DOJ antitrust remedies related to Google and concurrent market activity (M&A/funding) during Advertising Week.
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Key Takeaways & Evidence Grounding
- InMobi and Kochava executives gave market updates on in-app advertising during Advertising Week.
- Brian Tomasette and Neal Richter from Amazon’s DSP team provided updates on the Amazon DSP.
- DOJ remedies in the Google Search antitrust case were discussed, including potential cancellations of distribution deals, data-sharing with competitors, advertising interoperability, and Chrome/Android spin-outs.
- M&A activity highlighted Zeta acquiring LiveIntent and JW Connatix merging; Scope3 raised $25 million; Human raised $50 million.
- There was a discussion about whether DSPs should curate inventory and which signals to use, including environment data and identity signals.
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