Observed Signal · Jul 6, 2026 · Advertising Campaign · Source: DWDL · Impact: 2/5 · Sentiment: Positive
Ferrero Boosts TV Advertising Across Multiple Brands
Ferrero dramatically increased TV advertising across several of its brands in the week ending July 5, 2026. Its Kinder brand led TV ad reach with about 1,500 XRP, far ahead of runner-up Lenor (746 XRP) and Rewe (641 XRP). Ferrero ran more than 2,000 Kinder spots and a total of 3,190 Ferrero spots across German TV channels during the seven-day period, with gross spend reported at €14.7 million. Other Ferrero brands appearing in the top-25 reach ranking included Raffaello, Yogurette and Nutella. Most Kinder spots aired on RTL and Vox (nearly half of placements). Measurement and rankings were provided by All Eyes On Screens, using XRP (Exact Rating Points) based on Vodafone household measurement. Axel Springer bought 1,222 spots for Bild (326 XRP) to promote World Cup coverage, with a reported gross value of ~€2.2 million.
Significant TV ad spend by a major FMCG advertiser demonstrates continued demand for linear-TV inventory and highlights measurement metrics (XRP) used to quantify reach; relevant to broadcasters, media planners and measurement vendors but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Kinder (Ferrero) reached ~1,500 XRP in TV gross reach during the referenced week.
- Ferrero aired more than 2,000 spots for the Kinder brand in that week.
- Across German TV, Ferrero ran 3,190 spots in seven days with reported gross spend of €14.7 million.
- Raffaello, Yogurette and Nutella (Ferrero brands) also placed in the top-25 reach ranking.
- Axel Springer purchased 1,222 spots for Bild, achieving 326 XRP and an estimated gross value of ~€2.2 million.
Connected Companies & Entities
10 Entities mapped“Ferrero massively advertised several of its brands on TV; Kinder reached around 1,500 XRP and Ferrero ran 3,190 spots in the seven-day perio...”
“The data source for the article and the ranking is All Eyes On Screens (formerly AdScanner), which measures XRP (Exact Rating Points)....”
“Most Kinder spots were seen on RTL and Vox; together those two channels accounted for almost half of all placements....”
“Axel Springer bought 1,222 spots for the newspaper Bild, corresponding to a gross reach of 326 XRP....”
“All Eyes On Screens calculates XRP based on reach measured in Vodafone households....”
“Rewe placed third in the weekly TV reach ranking with 641 XRP....”
“Most 'Bild' spots were seen on DF1, MTV and Kabel Eins....”
“Most 'Bild' spots were seen on DF1, MTV and Kabel Eins....”
“Most Kinder spots were seen on RTL and Vox; together those two channels accounted for almost half of all placements....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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Kerkeling's Netto Ads Push Brand to No.2
Netto rose to second place in last week's German TV advertising charts after a renewed campaign starring entertainer Hape Kerkeling. One spot ran over 600 times; Netto ran roughly 1,000 TV spots in the week, generating 640 XRP (Exact Rating Points) and a gross ad volume of about €1.9 million according to All Eyes On Screens. Ferrero's Kinder led the chart with 1,298 XRP. Netto's week was its most TV-intensive of the year, with peaks above 250 spots per day; most airings were on Vox and RTL, while 13th Street accounted for about 10.9% of Netto's spots. The article was published on DWDL.de on 2026-07-13.
Vinted Surges to Top of German TV Ad Charts
According to All Eyes on Screens data, Vinted became the most-seen brand in German TV advertising during the week of September 7-13, 2026. The company aired over 4,700 spots, achieving a gross reach of over 1,000 XRP, surpassing McDonald's (836 XRP) for the top position. Most spots ran on niche channels like N24 Doku, Deluxe Music, and Warner TV Comedy, while RTL contributed a significant share of reach despite fewer spots. Vinted's estimated gross TV ad spend for the week was about 7 million euros. Other notable advertisers include Jochen Schweizer (ProSiebenSat.1 subsidiary) with 299 XRP, Verivox with 2,570 spots across various channels, and August Storck for its Merci brand. The data measures second-exact reach in Vodafone households.
Amazon Dominates German TV Ad Spots
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