Observed Signal · Sep 14, 2026 · Data Report · Source: DWDL · Impact: 2/5 · Sentiment: Positive
TV Advertising Market: Vinted Surges to Top of German TV Ad Charts
According to All Eyes on Screens data, Vinted became the most-seen brand in German TV advertising during the week of September 7-13, 2026. The company aired over 4,700 spots, achieving a gross reach of over 1,000 XRP, surpassing McDonald's (836 XRP) for the top position. Most spots ran on niche channels like N24 Doku, Deluxe Music, and Warner TV Comedy, while RTL contributed a significant share of reach despite fewer spots. Vinted's estimated gross TV ad spend for the week was about 7 million euros. Other notable advertisers include Jochen Schweizer (ProSiebenSat.1 subsidiary) with 299 XRP, Verivox with 2,570 spots across various channels, and August Storck for its Merci brand. The data measures second-exact reach in Vodafone households.
This is a weekly TV ad ranking report for the German market. It provides insight into advertiser behavior and TV ad performance, but it is not a major industry-shifting event. The data is specific to German TV and may be of interest for competitive analysis.
Key Takeaways & Evidence Grounding
- Vinted aired over 4,700 TV spots in Germany in the week of September 7-13, 2026.
- Vinted's gross reach exceeded 1,000 XRP, overtaking McDonald's (836 XRP).
- Vinted's estimated gross TV ad spend for the week was approximately €7 million.
- Jochen Schweizer achieved a gross reach of 299 XRP, all on ProSiebenSat.1 channels.
- Verivox ran 2,570 spots, with more airings on Seven.One Media than Ad Alliance channels.
Connected Companies & Entities
6 Entities mappedMcDonald's
Global quick-service restaurant brand monetising food sales and franchising.
“McDonald's was pushed to second place with 836 XRP....”
Verivox
German platform for comparing and switching household contracts.
“Verivox, a former ProSiebenSat.1 subsidiary, ran 2,570 spots across various channels....”
Vinted
Consumer resale marketplace for second-hand fashion and household goods.
“Vinted is the top advertiser in the German TV ad charts for the week, with over 4,700 spots....”
Ad Alliance
German cross-media sales house for RTL and partner inventory.
“Ad Alliance is another major TV ad sales house; Merci ads were booked on its channels....”
ProSiebenSat.1
German media group spanning broadcast, streaming, advertising and digital subscriptions.
“Jochen Schweizer is a subsidiary of ProSiebenSat.1; Verivox is a former subsidiary....”
all eyes on screens
TV and cross-screen measurement, planning, and activation software.
“All Eyes on Screens provides the ad chart data, measuring second-exact reach in Vodafone households....”
Ontology Mapping & Concepts
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