Observed Signal · Jul 13, 2026 · Campaign Performance · Source: DWDL · Impact: 2/5 · Sentiment: Positive
Kerkeling's Netto Ads Push Brand to No.2
Netto rose to second place in last week's German TV advertising charts after a renewed campaign starring entertainer Hape Kerkeling. One spot ran over 600 times; Netto ran roughly 1,000 TV spots in the week, generating 640 XRP (Exact Rating Points) and a gross ad volume of about €1.9 million according to All Eyes On Screens. Ferrero's Kinder led the chart with 1,298 XRP. Netto's week was its most TV-intensive of the year, with peaks above 250 spots per day; most airings were on Vox and RTL, while 13th Street accounted for about 10.9% of Netto's spots. The article was published on DWDL.de on 2026-07-13.
Weekly TV ad-ranking and campaign performance showing strong TV reach for a retailer; relevant to TV buying and measurement but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Netto reached #2 in the German TV ad charts last week with 640 XRP.
- Netto broadcast about 1,000 TV spots last week; a single Kerkeling spot aired more than 600 times.
- Ferrero's Kinder brand led the week with 1,298 XRP.
- All Eyes On Screens calculated Netto's gross advertising volume at roughly €1.9 million.
- Netto ran its most TV-intensive week of the year, sometimes exceeding 250 spots per day; most spots aired on Vox and RTL, with 13th Street accounting for ~10.9% of Netto's spots.
Connected Companies & Entities
6 Entities mapped“Only the Ferrero brand Kinder was significantly more successful, achieving 1,298 XRP....”
“All Eyes On Screens calculated the gross advertising volume for Netto at around €1.9 million and is cited as the data source for the article...”
“This article was published on DWDL.de (DWDL.de GmbH) and authored by Timo Niemeier....”
“Most Netto spots were seen last week on Vox and RTL....”
“All Eyes On Screens' XRP metric is based on reach measured in Vodafone households....”
“Most Netto spots were seen last week on Vox and RTL....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Netto's Campaign Push Lands #2 in TV Rankings
All Eyes On Screens' TV advertising ranking for the week of May 18–24, 2026 shows grocery retailers dominating German TV ad activity. Kaufland reclaimed first place with a gross reach of 634.63 XRP (measured in Vodafone households). Edeka-discount Netto rose to second place with 596.64 XRP after airing more than 900 spots for a new campaign featuring Hape Kerkeling and Andi Obst. Netto concentrated most of its TV weight on RTL-family channels sold by the Ad Alliance, while Kaufland spread its buys across a broader set of channels (including pay-TV and Warner Bros. Discovery inventory) with DMAX the most-used channel. Penny placed ninth. The article was published on DWDL.de by Uwe Mantel on 2026-05-26.
Ferrero Boosts TV Advertising Across Multiple Brands
Ferrero dramatically increased TV advertising across several of its brands in the week ending July 5, 2026. Its Kinder brand led TV ad reach with about 1,500 XRP, far ahead of runner-up Lenor (746 XRP) and Rewe (641 XRP). Ferrero ran more than 2,000 Kinder spots and a total of 3,190 Ferrero spots across German TV channels during the seven-day period, with gross spend reported at €14.7 million. Other Ferrero brands appearing in the top-25 reach ranking included Raffaello, Yogurette and Nutella. Most Kinder spots aired on RTL and Vox (nearly half of placements). Measurement and rankings were provided by All Eyes On Screens, using XRP (Exact Rating Points) based on Vodafone household measurement. Axel Springer bought 1,222 spots for Bild (326 XRP) to promote World Cup coverage, with a reported gross value of ~€2.2 million.
Vinted Surges to Top of German TV Ad Charts
According to All Eyes on Screens data, Vinted became the most-seen brand in German TV advertising during the week of September 7-13, 2026. The company aired over 4,700 spots, achieving a gross reach of over 1,000 XRP, surpassing McDonald's (836 XRP) for the top position. Most spots ran on niche channels like N24 Doku, Deluxe Music, and Warner TV Comedy, while RTL contributed a significant share of reach despite fewer spots. Vinted's estimated gross TV ad spend for the week was about 7 million euros. Other notable advertisers include Jochen Schweizer (ProSiebenSat.1 subsidiary) with 299 XRP, Verivox with 2,570 spots across various channels, and August Storck for its Merci brand. The data measures second-exact reach in Vodafone households.
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