Observed Signal · Aug 18, 2026 · Award Call for Entries · Source: Adweek · Impact: 2/5 · Sentiment: Neutral
Awards & Industry Recognition Market: Entries Open for ADWEEK Tech Challengers 2027
ADWEEK has opened entries for its new 'Tech Challengers to Watch' awards for 2027, a program that will replace the ADWEEK Tech Stack Awards. The award seeks rising technology companies serving marketing and advertising that can demonstrate innovative solutions, client impact, and growth. Areas encouraged to apply include AI, commerce/retail media, B2B marketing, social media/creators, creative tech, performance marketing, data & analytics, measurement, and CRM/email marketing. Early-bird entry costs $175 until Sept. 18, 2026; standard entries are $275 until Oct. 23, 2026. The final submission deadline is Friday, Oct. 23, 2026; winners will be published on ADWEEK.com in January. Questions are directed to the provided Adweek contact email.
Announcement of a publisher-run industry award that replaces a prior awards program; useful for emerging AdTech/MarTech vendors seeking exposure but not industry-shifting.
Key Takeaways & Evidence Grounding
- ADWEEK opened entries for the 'Tech Challengers to Watch' awards for 2027.
- The new award will replace the ADWEEK Tech Stack Awards in 2027.
- Areas encouraged to apply include AI, Commerce/Retail Media, B2B Marketing, Social Media/Creators, Creative Tech, Performance Marketing, Data & Analytics, Measurement, and CRM & Email Marketing.
- Early-bird entry fee is $175 until September 18, 2026 (11:59pm PST); standard entry fee is $275 until October 23, 2026 (11:59pm PST).
- Final submission deadline is Friday, October 23, 2026; winners will be published on ADWEEK.com in January 2027.
Connected Companies & Entities
13 Entities mappedHaleon
Advertiser / Brand (Buys Ads)Public consumer healthcare brand owner focused on everyday health.
“Haleon’s Marissa Solan (mentioned in image caption)...”
Madhive
CTV advertising platform for local and regional programmatic campaigns.
“Anthony Campanella, VP of Inventory Partnerships and Operations, Madhive...”
Epsilon
Identity-driven adtech and martech platform for enterprises.
“Presented by Epsilon...”
EA
Game publisher with live services, subscriptions and in-game advertising.
OneTrust
Enterprise SaaS for privacy, consent, risk and AI governance.
“Presented By OneTrust...”
Nestlé
Global packaged food and beverage brand owner and advertiser.
Seedtag
Contextual adtech platform for open web, video and CTV.
“Seedtag's Brian Gleason (mentioned in image caption)...”
Taboola
Open-web performance advertising and publisher monetisation platform.
“Taboola's Krishan Bhatia (mentioned in image caption)...”
Tatari
TV and CTV buying platform with measurement and managed services.
“Presented By Tatari...”
Digitas
Global digital experience agency for enterprise brands.
“Digitas’s Melissa Berger (mentioned in image caption)...”
Salesforce
Enterprise SaaS platform for CRM, marketing, data, analytics, and workflows.
“By Salesforce...”
Fetch
Rewards app with purchase-based advertising and loyalty platform.
“Fetch’s Geoff Matthews (mentioned in image caption)...”
The Hershey Company
US confectionery and snacking brand owner and manufacturer.
“The Hershey Company’s Vinny Rinaldi (mentioned in image caption)...”
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