Observed Signal · Aug 20, 2026 · Measurement Report · Source: DWDL · Impact: 1/5 · Sentiment: Neutral
'Das große Backen' Doubles Viewership in One Week
Sat.1's baking show 'Das große Backen' saw a strong ratings rebound on Aug. 19, 2026, doubling its 14–49 market share from 5.0% the previous week to 10.3%, with 300,000 viewers in the 14–49 demo and 1.07 million total viewers. ZDF's 'Aktenzeichen XY' exceeded 20% among younger viewers the same evening. RTL's 'Die Verräter' reached 1.13 million viewers and 7.5% in 14–49; ProSieben's 'Ich durchschaue jeden!' attracted 530,000 viewers and 4.4% in 14–49. Kabel Eins's prime-time film performed well with 710,000 viewers and 7.8% in 14–49, producing a day share of 5.2% for the channel. All audience data are attributed to AGF (AGF SCOPE 1.15; preliminary weighted TV audience data).
Localized TV audience/rating movement relevant to broadcasters and linear-TV advertisers but not industry-shifting for AdTech.
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Key Takeaways & Evidence Grounding
- Sat.1's 'Das große Backen' reached 300,000 viewers aged 14–49 (10.3% market share among 14–49) and 1.07 million total viewers on Aug. 19, 2026.
- The show's 14–49 market share doubled from 5.0% the previous Wednesday to 10.3% within one week.
- ZDF's 'Aktenzeichen XY' achieved more than 20% market share among younger viewers the same evening.
- RTL's 'Die Verräter' had 1.13 million viewers and 7.5% among 14–49; ProSieben's 'Ich durchschaue jeden!' had 530,000 viewers and 4.4% among 14–49.
- Audience figures source: AGF SCOPE 1.15 / AGF Videoforschung (preliminary weighted data).
Connected Companies & Entities
9 Entities mapped“Das Sat.1-Format "Das große Backen" hat binnen Wochenfrist massiv zugelegt und einen zweistelligen Marktanteil erreicht....”
“Aktenzeichen XY erreichte im ZDF trotzdem mehr als 20 Prozent beim jungen Publikum....”
“ProSieben unterhielt mit "Ich durchschaue jeden! - Timon Krauses Mentalisten Show" 530.000 Menschen, bei den 14- bis 49-Jährigen waren damit...”
“Sehr zufrieden sein kann man dagegen bei Kabel Eins, das "Die unendliche Geschichte" zur besten Sendezeit ins Rennen schickte....”
“Image credit line: © Joyn / Claudius Pflug...”
“Quelle der Daten für diesen Artikel: AGF Videoforschung...”
“© DWDL.de GmbH 2001-2026...”
“Top 5 Einschaltquoten (alle Zuschauer) — 20:00 Tagesschau 4,71 Mio 24,4 %...”
“Bei RTL verloren die "Verräter" noch etwas Reichweite und kamen auf 1,13 Millionen Zuschauerinnen und Zuschauer....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
ZDF's 'Küchenschlacht' Continues Primetime Ratings Decline
A ZDF XXL edition of the cooking show 'Die Küchenschlacht' posted weak primetime audience figures, attracting about 1.40 million viewers (7.7% market share) and only 4.4% among 14-49-year-olds. The result left ZDF behind the broadcaster's ZDFneo channel and also behind Das Erste for the evening. Sat.1's new season of 'Das große Backen - Die Profis' performed better with 8.8% among 14-49 (1.01 million viewers overall). The article contrasts the recent primetime returns with earlier broadcasts: the show's first primetime run in September 2025 reached roughly 2.3 million viewers, while a later return drew about 1.5 million. Audience data are attributed to AGF (AGF SCOPE) and refer to TV reach figures for May 27, 2026.
Sat.1 Ratings Surge; Stern TV Beats Die Bachelors
DWDL reports TV audience figures for July 8, 2026: Sat.1’s entertainment show Das große Backen – Die Profis rose to 1.18 million viewers (about 250,000 more than the previous week) and increased its 14–49 market share from 6.2% to 9.5%, with 270,000 viewers in that demo. No private channel outperformed Sat.1 after 20:15, though ZDF’s Aktenzeichen XY… Vermisst remained stronger overall. RTL’s Die Bachelors continued to struggle (580,000 viewers; 5.3% of 14–49), while RTL’s Stern TV improved to 640,000 viewers (220,000 in 14–49; 10.3% share). Other notable results: RTLzwei’s Bella Italia repeat (530,000; 6.4% 14–49), Kabel Eins’ Over the Top (500,000; 6.9% 14–49), and top programmes Tagesschau (5.02M) and heute journal (3.75M). Data source: AGF SCOPE / AGF Videoforschung.
Record Low Ratings for Timon Krause and 'Das große Backen'
German TV ratings on August 12 showed sharp declines for several commercial formats. Timon Krause's mentalist show Ich durchschaue jeden! on ProSieben fell to 400,000 viewers and dropped in the 14–49 demo from 10.1% to 4.9%. Sat.1's Das große Backen reached an all-time low with 790,000 viewers and a 5.0% share in the 14–49 demo. RTLzwei's Bella Italia drew 410,000 viewers (4.4% in 14–49, down three percentage points), while Berlin - Tag & Nacht delivered 1.9% and RTLzwei News registered 0.0%. Vox's repeat Bones episodes performed unevenly (first ep. 410,000 / 4.7% in 14–49; second ep. 560,000 / 6.5%). Data source: AGF SCOPE 1.15 (preliminary weighted data).
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