Observed Signal · Jul 9, 2026 · Audience Measurement · Source: DWDL · Impact: 2/5 · Sentiment: Neutral
Sat.1 Ratings Surge; Stern TV Beats Die Bachelors
DWDL reports TV audience figures for July 8, 2026: Sat.1’s entertainment show Das große Backen – Die Profis rose to 1.18 million viewers (about 250,000 more than the previous week) and increased its 14–49 market share from 6.2% to 9.5%, with 270,000 viewers in that demo. No private channel outperformed Sat.1 after 20:15, though ZDF’s Aktenzeichen XY… Vermisst remained stronger overall. RTL’s Die Bachelors continued to struggle (580,000 viewers; 5.3% of 14–49), while RTL’s Stern TV improved to 640,000 viewers (220,000 in 14–49; 10.3% share). Other notable results: RTLzwei’s Bella Italia repeat (530,000; 6.4% 14–49), Kabel Eins’ Over the Top (500,000; 6.9% 14–49), and top programmes Tagesschau (5.02M) and heute journal (3.75M). Data source: AGF SCOPE / AGF Videoforschung.
Daily TV ratings shifts affect linear-TV ad inventory value and short-term planning for buyers and sellers, but the report covers a single day's results and does not announce structural industry changes.
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Key Takeaways & Evidence Grounding
- Sat.1's Das große Backen - Die Profis: 1.18 million viewers on July 8, 2026 (≈250,000 more than the previous week); 14–49 market share rose from 6.2% to 9.5%; 270,000 viewers in 14–49.
- RTL's Die Bachelors: 580,000 viewers and a 5.3% market share in the 14–49 demographic on that evening.
- RTL's Stern TV: 640,000 viewers with 220,000 in the 14–49 demographic, achieving a 10.3% share among young viewers; Nachtjournal reached 13.3% in the same demo.
- RTLzwei: repeat of Bella Italia – Camping auf Deutsch attracted 530,000 viewers and 6.4% share in the young demo; Kabel Eins' Over the Top had 500,000 viewers and 6.9% in the young demo.
- Top programs overall: Tagesschau 5.02 million viewers (27.5%), heute journal 3.75 million (20.9%), Aktenzeichen XY… Vermisst 3.65 million (18.9%).
Connected Companies & Entities
10 Entities mapped“With 'Das große Backen - Die Profis' Sat.1 on Wednesday achieved very good ratings; no other private broadcaster was more successful after 2...”
“However, Sat.1 had to concede defeat to 'Aktenzeichen XY… Vermisst' on ZDF....”
“RTLzwei was also satisfied, where old 'Bella Italia - Camping auf Deutsch' episodes successfully warmed up the slot for the new season, attr...”
“Kabel Eins achieved an even better 6.9% among the young audience with the film 'Over the Top'; overall 500,000 people watched....”
“It was a rather sobering evening for ProSieben, where 580,000 people watched the film 'Nur ein kleiner Gefallen', reaching 5.9% among the yo...”
“Source of the data for this article: AGF Videoforschung (AGF SCOPE); preliminary weighted data, TV time-interval and program-based evaluatio...”
“Image credit for Das große Backen - Die Profis: © Joyn/Claudius Pflug....”
“Vox showed four 'Bones' episodes, which started with just over 2% and rose to 5.4% by the end of the evening....”
“RTL suffered in primetime: the chronically weak 'Die Bachelors' entertained only 580,000 people and achieved just 5.3% in the classic 14–49 ...”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Stern TV Outperformed The Bachelors in Primetime
DWDL reported that the long‑running news magazine Stern TV attracted more viewers than RTL’s dating show Die Bachelors on the evening of 24 June 2026. Die Bachelors drew about 610,000 viewers (5.2% market share among 14–49), while Stern TV reached about 670,000 viewers (5.3% in 14–49). Both programmes competed at times with the FIFA World Cup match Switzerland vs. Canada broadcast on Das Erste. Sat.1’s Das große Backen – Die Profis was the most‑watched private channel show that evening with 830,000 viewers but lost nearly 200,000 viewers versus its prior episode and scored 5.0% among 14–49. Several other primetime films and shows on ProSieben, RTLzwei, Kabel Eins and Vox registered lower audiences and single‑digit 14–49 market shares. AGF Videoforschung / AGF SCOPE are cited as the data source.
RTL's 'Die Bachelors' Suffers Disastrous Ratings
MEEDIA's Video Daily reports linear-TV audience figures for Wednesday, 8 July 2026: ZDF's crime magazine 'Aktenzeichen XY… Vermisst' won prime time with 3.65 million viewers (18.9%), while the 20:00 Tagesschau led the day with 5.02 million (27.5%). Among private channels, Sat.1's 'Das große Backen - Die Profis' performed strongly (1.18 million, 6.7%). RTL's reality show 'Die Bachelors' performed poorly, falling well below RTL's 12‑month average: the show attracted about 0.58 million total viewers (3.1% share) and only 0.15 million viewers in the 14–49 demo (5.3% vs. RTL’s 12-month average of 9.3%). Streaming note: 'Glennkill - Ein Schafskrimi' jumped into Prime Video’s top ten at #1. The piece includes detailed market-share and demographic breakdowns relevant for broadcasters and advertisers.
'Das große Backen' Doubles Viewership in One Week
Sat.1's baking show 'Das große Backen' saw a strong ratings rebound on Aug. 19, 2026, doubling its 14–49 market share from 5.0% the previous week to 10.3%, with 300,000 viewers in the 14–49 demo and 1.07 million total viewers. ZDF's 'Aktenzeichen XY' exceeded 20% among younger viewers the same evening. RTL's 'Die Verräter' reached 1.13 million viewers and 7.5% in 14–49; ProSieben's 'Ich durchschaue jeden!' attracted 530,000 viewers and 4.4% in 14–49. Kabel Eins's prime-time film performed well with 710,000 viewers and 7.8% in 14–49, producing a day share of 5.2% for the channel. All audience data are attributed to AGF (AGF SCOPE 1.15; preliminary weighted TV audience data).
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