Observed Signal · Jun 4, 2025 · Conference · Source: Quo Vadis News · Impact: 2/5 · Sentiment: Neutral
Cannes Lions Preview: AdTech Forum Lineup
The article outlines a sequence of Cannes Lions-related events hosted by Quo Vadis and Above Data during Cannes Week, including a rescheduled pre-Cannes webinar on data storytelling with Justin Evans (The Little Book of Data) on June 10, and a series of June 16-17 sessions at Belle Plage Beach Club and other venues. Highlights include a Networking Breakfast with Bright Mountain Media and Aruba Tourism CMO Sanju Luidens featuring Matt Drinkwater and Tom Triscari, a 3-course publisher–advertiser lunch led by Sovrn, Horizon Media, and Freewheel, and an interview panel with industry voices including Ana Milicevic and Brian Wieser. The event also features Cannes-specific tools such as Cannes GPT by Olyzon to surface sessions and RSVP links, and notes that the Advertising Economic Forum is rebranding from AdTech Economic Forum. The lineup emphasizes data-driven decisioning, AI-enabled analytics, and new branding and networking opportunities during Cannes Lions.
Preview of Cannes Lions events and adtech discussions; not a single industry-moving announcement.
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Key Takeaways & Evidence Grounding
- June 10: Pre-Cannes webinar with Justin Evans (author of The Little Book of Data) at 10 AM ET.
- June 16: Networking Breakfast at Belle Plage Beach Club featuring Bright Mountain Media and Aruba Tourism; speakers Matt Drinkwater, Sanju Luidens, Tom Triscari, and John Kunschner.
- June 16: 1:00–2:30 PM: Interactive lunch at Belle Plage Beach Club with Sovrn, Horizon Media, Heather Carver (Freewheel) and Tom Triscari; discussion on publisher–advertiser alignment.
- Olyzon announces Cannes GPT, an AI tool to surface Cannes sessions and RSVP links.
- Advertising Economic Forum is rebranding from AdTech Economic Forum; details to be announced at Cannes.
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