Observed Signal · Apr 13, 2026 · Conference · Source: Marketecture · Impact: 2/5 · Sentiment: Neutral
Cannes Marketecture: AdTech Conference Agenda
Marketecture and TVREV hosted a Cannes-focused program at the Madhive + Fabric Innovation Studio at The Majestic, featuring leaders from TV, advertising, and tech. The agenda opens with Alan Wolk (TVREV) delivering a Welcome and Keynote on Life After The Monoculture, followed by sessions including Tony Marlow (LG Ad Solutions) in More Than Just A Television and multiple AI-focused discussions with Ari Paparo and Spencer Potts. The lineup spans Future of Measurement, AI Planning and Outcomes, AI in Action, and a preview of Ari Paparo’s forthcoming book about Google, Ad Tech, and Antitrust. Additional sessions cover B2B on CTV, programmatic and direct TV, data marketplaces, and cultural audience strategy, with a sign-up link for Cannes-2025. The event assembles executives from advertisers, publishers, and analytics firms to explore the evolving landscape of TV, measurement, and AI in advertising.
Mid-level industry event with notable speakers; not a major platform policy or earnings event.
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Key Takeaways & Evidence Grounding
- Alan Wolk, Co-Founder, TVREV, delivered the Welcome and Keynote at the Cannes Marketecture sessions.
- 10:00 session featured Tony Marlow, CMO of LG Ad Solutions, and Alan Wolk discussing 'More Than Just A Television'.
- Ari Paparo participated in AI-focused sessions: 'AI Planning and Outcomes' and 'AI in Action: Marketing's New Operating System'.
- Jason Damata of Fabric presented 'Yield: A preview of Ari’s upcoming Book about Google, Ad Tech, and Antitrust'.
- The agenda includes a 'B2B on CTV, iSpot and LinkedIn' session with Stu Schwartzapfel (iSpot) and Jeremy Bloom (Marketecture Media); registration link: lu.ma/cannes-2025.
Connected Companies & Entities
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VideoWeek Cannes Lions 2026 Preview
VideoWeek published a Cannes Lions 2026 preview highlighting expected themes and industry conversations ahead of the festival. The piece anticipates continued dominance from big tech and familiar ad-tech vendors, widespread discussion of AI (with a shift toward delivered, in-market and agentic AI campaigns), and an emphasis on CTV consolidation following deal activity (including a prospective Paramount/Warner Bros. Discovery combined ad offering and Fox’s agreement to buy Roku). It notes TF1’s distribution deal with Netflix going live and the UK government’s proposed ban on social media for under‑16s as a controversial policy topic with advertising implications. VideoWeek will host two live events at the Marea Rooftop on Tuesday June 23 — VideoWeek Live (partnered with IAS, Synamedia, UpTalkTV, TiVo, Bedrock Platform, Dailymotion and Swivel) and the TV Rise Forum Town Hall — featuring senior industry leaders discussing CTV, measurement, AI and programmatic TV.
Adweek's Agents of Change: Leaders Reshaping Industry
This Adweek feature profiles the 2026 Agents of Change, a group of leaders in marketing, media, advertising, and tech recognized for combining commercial success with a commitment to a more responsible and forward-thinking industry. The honorees include executives from agencies, media companies, and brands, such as Rachel Apirian of The Female Quotient, Jared Belsky of Acadia Agency, Paris Hilton of 11:11 Media, and Ben Skinazi of Equativ. They are praised for initiatives in diversity, equity, inclusion, accessibility, ethical AI, sustainability, and transparency. The article highlights specific achievements, such as Acadia returning rebates to clients, Equativ scaling GreenPMPs, and various mentorship programs. The feature is presented in partnership with Empower, a platform by Propeller Group and WACL.
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