PMG

PMG operates a hybrid business model. On one side, it functions as an agency and consultancy delivering managed marketing services across planning, media, commerce, creative, measurement, and strategy. On the other, it owns and licenses proprietary software through Alli, a marketing operating system that unifies data, workflows, and analytics, and through Alli Marketplace, which embeds third-party martech tools into campaign execution. This structure lets PMG monetise both labour-based services and recurring platform usage, while using each side of the business to reinforce the other.

PMG is an independent marketing company that combines agency and consultancy services with a proprietary software platform. It serves enterprise marketing teams and brands through media planning and orchestration, creative and creator services, intelligence and measurement, and commerce-focused capabilities, while also commercialising its internal operating system, Alli, as licensable software.

The business makes money through a mix of managed service fees and software revenue. Its service lines support full-funnel campaign planning, activation, optimisation, creative production, and intelligence, while Alli and Alli Marketplace provide a technology layer for data unification, workflow automation, predictive analysis, and partner tool activation. Recent acquisitions indicate a deliberate expansion into influencer marketing, retail media and marketplace intelligence, CTV/OTT, and European operations.