PMG

PMG: Bigger Agencies Struggle to Platformise

VideoWeek published an interview (29 June 2026) with Josh Krichefski, President EMEA at PMG, about agency platformisation at Cannes Lions. The piece reports that independent agency PMG took over the Miramar Beach location previously used by WPP and operated an "AI & Tech Sandbox" during the festival. PMG positions itself as a platform company with technology and AI at its core; Krichefski discusses what that presence means for independent agencies at Cannes, how PMG differentiates during industry transition, and the difficulties large holding companies face when attempting to pivot into tech-platform models. The interview was filmed in Cannes and published by VideoWeek, written by reporter Dan Meier.

WPP COO Devika Bulchandani: Confidence Stronger

In an interview at Cannes Lions, WPP COO Devika Bulchandani says the holding company is more confident in its client proposition despite ongoing headwinds. Under new leadership from chair Cindy Rose and a turnaround plan called Elevate28, WPP has seen creative success at Cannes (Ogilvy, VML and Burson London highlighted) and consecutive top rankings in JP Morgan’s new business tracker. Bulchandani points to WPP’s acquisition of Infosum and a self-described “data‑connectivity” approach as a differentiator against ID‑based competitors, and says clients are asking for rapid, global implementation. She acknowledges continuing media account losses (noting Coca‑Cola as an example) but stresses a client‑centric operational overhaul, end-to-end orchestration and optimism about the firm’s creative, data and AI capabilities amid broader industry disruption.

Samsung TV Plus Enables Remote Shopping with Amazon Ads

Samsung TV Plus has added Amazon Ads’ remote-enabled video ad technology to its FAST streaming service, allowing viewers to shop directly from their remotes. Brands can pair Samsung TV Plus ads with Amazon browsing, streaming and shopping signals to measure engagement and drive purchases; initial launch partners include Boiron USA, Logitech, PLAION, PMG and Reckitt. Supported actions include one-click “add to cart” inside a brand’s Amazon storefront and non-Amazon calls-to-action such as “send to phone.” Samsung Ads says Samsung TV Plus reaches more than 100 million monthly active users and that interactive video with Amazon Ads produces higher brand searches, page views, add-to-cart actions and purchase rates. Samsung Ads executives framed the move as enabling full-funnel commerce outcomes for advertisers on CTV.