Observed Signal · Aug 24, 2026 · Technical Release · Source: DWDL · Impact: 2/5 · Sentiment: Neutral
CTV Market: Reality Shows Reach Streaming Records in Germany
AGF Videoforschung data for calendar week 33 (10–16 August 2026) shows strong streaming reach for German and international program brands. Public broadcasters led the ranking: ARD’s Sportschau topped streaming with 2.744 million net reach, followed by ZDFheute (2.617M) and ZDF’s Sportstudio Live (2.477M). Among commercial content, Amazon/Prime Video’s Reacher reached 1.421 million, while RTL formats saw growth: Ex on the Beach reached 0.912M and Die Verräter 0.665M (665,000 viewers in the week). Joyn’s Villa der Versuchung and other shows are listed in the top 20. The figures use AGF’s “Programmmarke” streaming net reach reporting (AGF SCOPE 1.16) and cover reach on broadcasters’ own streaming platforms only (excludes YouTube and social networks).
Weekly AGF streaming reach data reveals audience sizes and shifting performance of program brands, informing media planning and ad inventory valuation for broadcasters and advertisers; however it is routine measurement rather than a major platform policy or industry-shifting announcement.
Wichtigste Kernpunkte & Evidenz
- AGF Videoforschung (AGF SCOPE 1.16) reported streaming net reach for the period 2026-08-10 to 2026-08-16 (package 18204, 24.08.2026).
- ARD’s Sportschau was the top streaming program brand in KW 33 with 2.744 million net reach.
- Amazon/Prime Video’s Reacher had 1.421 million streaming net reach; Two and a Half Men had 1.268 million; RTL’s Gute Zeiten, Schlechte Zeiten reached 1.028 million.
- RTL streaming reality shows increased: Ex on the Beach reached 0.912 million (912,000) and Die Verräter reached 0.665 million (665,000) in that week.
- AGF’s 'Programmmarke' metric reports reach across broadcasters’ own platforms only and excludes YouTube and social networks.
Verknüpfte Unternehmen
7 verknüpfte UnternehmenAxel Springer
Digitaler Medienkonzern, der journalistische Reichweiten durch programmatische Werbung und Bezahlabonnements monetarisiert.
“The table lists 'Welt News' (Axel Springer) among the streaming program brands with 0.449 million net reach....”
Amazon
Globale Commerce-, Cloud-, Advertising- und Abonnement-Plattform.
“On Prime Video new series restarted after the summer fiction lull; 'Reacher' returned strongest with a streaming net reach of 1.421 million....”
AGF Videoforschung
Deutscher Anbieter von TV- und Video-Reichweitenmessung sowie Mediaplanungsdaten.
“Source: AGF Videoforschung; AGF SCOPE 1.16; 10.08.2026-16.08.2026; various usage filters; market standard: moving image; evaluation type: pr...”
RTL Group
Ein führender europäischer Medienkonzern in den Bereichen Broadcaster, Streaming, Werbevermarktung und Content-Produktion.
“With regard to linear reach RTL may have expected more from the event programming of the newest 'Die Verräter' season; in streaming the form...”
ARD
Deutschlands föderales öffentlich-rechtliches Mediennetzwerk für TV, Audio und digitale Streaming-Plattformen.
“The streaming ranking of program brands is led this time by ARD's 'Sportschau'....”
Joyn
Deutsche Streaming-Plattform, die Live-TV, AVOD und Premium-Abonnements in einem Service vereint.
“Joyn ranks just behind with its 'Villa der Versuchung', which also gained slightly compared with the previous week and now reaches 0.648 mil...”
ZDF
Deutscher öffentlich-rechtlicher Rundfunksender mit frei empfangbarem Fernsehen, Streaming-Angeboten und Nachrichtenplattformen.
“ZDF's 'Sportstudio Live' also ranks very well in the race, and 'ZDFheute' completes the leading quartet....”
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