Observed Signal · Aug 24, 2026 · Technical Release · Source: DWDL · Impact: 2/5 · Sentiment: Neutral
CTV Market: Reality Shows Reach Streaming Records in Germany
AGF Videoforschung data for calendar week 33 (10–16 August 2026) shows strong streaming reach for German and international program brands. Public broadcasters led the ranking: ARD’s Sportschau topped streaming with 2.744 million net reach, followed by ZDFheute (2.617M) and ZDF’s Sportstudio Live (2.477M). Among commercial content, Amazon/Prime Video’s Reacher reached 1.421 million, while RTL formats saw growth: Ex on the Beach reached 0.912M and Die Verräter 0.665M (665,000 viewers in the week). Joyn’s Villa der Versuchung and other shows are listed in the top 20. The figures use AGF’s “Programmmarke” streaming net reach reporting (AGF SCOPE 1.16) and cover reach on broadcasters’ own streaming platforms only (excludes YouTube and social networks).
Weekly AGF streaming reach data reveals audience sizes and shifting performance of program brands, informing media planning and ad inventory valuation for broadcasters and advertisers; however it is routine measurement rather than a major platform policy or industry-shifting announcement.
Key Takeaways & Evidence Grounding
- AGF Videoforschung (AGF SCOPE 1.16) reported streaming net reach for the period 2026-08-10 to 2026-08-16 (package 18204, 24.08.2026).
- ARD’s Sportschau was the top streaming program brand in KW 33 with 2.744 million net reach.
- Amazon/Prime Video’s Reacher had 1.421 million streaming net reach; Two and a Half Men had 1.268 million; RTL’s Gute Zeiten, Schlechte Zeiten reached 1.028 million.
- RTL streaming reality shows increased: Ex on the Beach reached 0.912 million (912,000) and Die Verräter reached 0.665 million (665,000) in that week.
- AGF’s 'Programmmarke' metric reports reach across broadcasters’ own platforms only and excludes YouTube and social networks.
Connected Companies & Entities
7 Entities mappedAxel Springer
Digital publisher monetising news audiences through ads and subscriptions.
“The table lists 'Welt News' (Axel Springer) among the streaming program brands with 0.449 million net reach....”
Amazon
Global commerce, cloud, advertising and subscription platform company.
“On Prime Video new series restarted after the summer fiction lull; 'Reacher' returned strongest with a streaming net reach of 1.421 million....”
AGF Videoforschung
German video audience measurement and planning data provider.
“Source: AGF Videoforschung; AGF SCOPE 1.16; 10.08.2026-16.08.2026; various usage filters; market standard: moving image; evaluation type: pr...”
RTL Group
European broadcaster, streamer, ad seller and content producer.
“With regard to linear reach RTL may have expected more from the event programming of the newest 'Die Verräter' season; in streaming the form...”
ARD
Germany’s public broadcaster for TV, radio and streaming.
“The streaming ranking of program brands is led this time by ARD's 'Sportschau'....”
Joyn
German streaming platform combining live TV, AVOD and subscriptions.
“Joyn ranks just behind with its 'Villa der Versuchung', which also gained slightly compared with the previous week and now reaches 0.648 mil...”
ZDF
German public-service broadcaster with free TV, streaming and news platforms.
“ZDF's 'Sportstudio Live' also ranks very well in the race, and 'ZDFheute' completes the leading quartet....”
Ontology Mapping & Concepts
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