Demand-Side Programmatic Media Buying · AdTech Vendor · Data Provider / Broker
WiderPlanet
Korean DSP and DMP platform for targeted advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- WIDERPLANET INC
- Entity type
- BUSINESS_UNIT
- Founded
- 2010
- Headquarters
- South Korea
- Company size
- 50–200
- Market cluster / sector
- Demand-Side Programmatic Media Buying
- Market role
- AdTech Vendor · Data Provider / Broker
- Ticker
- 321820
- Official website
- widerplanet.com
What WiderPlanet does
WiderPlanet operates a B2B adtech model centred on an integrated DSP and DMP stack. It collects and analyses behavioural and third-party data, converts that data into audience segments, and enables advertisers and agencies to buy programmatic media against those segments through its own campaign platform. Value is created by improving targeting precision, retargeting performance, and campaign management efficiency for marketers. The company captures value both from media activation and from use of its data and audience infrastructure.
Category differentiation
WiderPlanet is a B2B adtech platform vendor, not a consumer media app or publisher. It is specifically focused on programmatic advertising, retargeting, and audience data infrastructure in Korea.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
WIDERPLANET INC is a South Korean adtech company that operates TargetingGates, a programmatic advertising platform combining demand-side buying and data management capabilities. Its products cover DSP execution, retargeting, audience segmentation, user targeting, and DMP functions built on behavioural and third-party data. The company serves advertisers, agencies, enterprise marketing teams, e-commerce brands, and performance marketers that need targeted digital media buying and audience activation across web and in-app channels. The business generates revenue through media-spend-linked technology fees on campaigns executed through its DSP stack, alongside access to data-driven targeting and campaign management capabilities. Its core value proposition is the combination of media buying, audience intelligence, and local Korean data coverage within one platform. WiderPlanet is an active listed company and remains focused on adtech rather than operating as a consumer commerce business.
Business model & monetisation
WiderPlanet monetises through a mix of programmatic media-spend fees and platform-based access to targeting and data tools. Its DSP activity supports CPM- and performance-oriented campaign pricing, while its DMP and audience products support software-style access to segmentation, enrichment, and campaign management functionality. Premium value is derived from proprietary Korean behavioural data, retargeting capability, and combined DSP+DMP workflow integration.
- Programmatic media buying fees
- Percentage Take-Rate
- DMP and audience platform access
- Software Subscription
- Premium targeting and data enrichment
- Pay-per-Use
- Retargeting campaign services
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Adtech platform for retargeting, DSP and B2B ABM.
Commerce media platform for retail advertising and open internet activation.
Independent DSP for open-web programmatic advertising and audience intelligence.
Deep-learning DSP for performance advertising and retargeting.
Independent DSP for omnichannel open-internet programmatic media buying.
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Recent recorded signals
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No sufficiently sourced and dated signals are available for this view.
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Questions about WiderPlanet
What is WiderPlanet?
WiderPlanet is a South Korean adtech company that provides DSP, DMP, retargeting, and audience targeting software for digital advertising.
Who uses WiderPlanet?
Advertisers, agencies, enterprise marketing teams, e-commerce brands, and performance marketers use WiderPlanet to run targeted digital campaigns.
How does WiderPlanet make money?
It earns revenue from programmatic media buying fees, platform access to its DMP and targeting tools, and paid use of data-driven advertising capabilities.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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