RetargetLinks
Link retargeting platform for programmatic display advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Inbound Retargeting Technologies Inc.
- Entity type
- COMPANY
- Headquarters
- Canada
- Market role
- AdTech Vendor
- Official website
- retargetlinks.com
What RetargetLinks does
The company creates value by converting ordinary shared URLs into trackable audience acquisition points for digital advertising. Customers generate shortened links embedded with retargeting logic, distribute those links across owned and earned channels, and then use the platform to serve programmatic display ads to users who clicked. Revenue is generated from media spend attached to those retargeting campaigns, with the software workflow functioning as the control layer for link creation, audience building and campaign management.
Category differentiation
RetargetLinks is not a generic URL shortener or simple link-in-bio tool. It is an AdTech platform built around link-based audience creation and programmatic display retargeting.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Inbound Retargeting Technologies Inc., trading as RetargetLinks, is a Canadian AdTech company operating a self-service link-retargeting platform. Its product combines URL shortening, pixel-based audience creation and programmatic display advertising, enabling marketers to create shortened links, capture audiences from link clicks, and retarget those users with banner ads across ad exchanges. The company sits primarily in AdTech, with a SaaS-style delivery model for campaign setup and link management. The company makes money through a hybrid model that blends platform access with paid media execution, chiefly via CPM-based retargeting campaigns. Its direct customers are digital marketers, agencies, performance advertisers and brands that want to build retargeting audiences from shared links across web, email and social distribution. Its differentiation is that it allows audience creation from outbound links even when the marketer does not control the destination website.
Business model & monetisation
RetargetLinks uses a hybrid freemium and usage-based advertising model. It offers link shortening and link management as a self-service software workflow, then monetises primarily through CPM-based programmatic display retargeting campaigns delivered after users click those links. This blends SaaS-style platform usage with media-spend revenue.
- Programmatic retargeting campaign spend
- Media Arbitrage
- Platform usage and self-service software access
- Software Subscription
- Usage-based advertising delivery charges
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about RetargetLinks
What is RetargetLinks?
RetargetLinks is a self-service AdTech platform that shortens links, builds audiences from link clicks and serves retargeted display ads programmatically.
Who uses RetargetLinks?
Its users are digital marketers, agencies, performance advertisers and brand teams running cross-channel retargeting campaigns.
How does RetargetLinks make money?
It monetises through a hybrid model combining platform usage with CPM-based programmatic advertising spend for retargeting campaigns.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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