relevanz

The company operates a performance-focused advertising technology platform for ecommerce merchants. It creates value by automating dynamic retargeting: ingesting a webshop’s product feed, generating dynamic display and video ads, and using deep learning to optimise which visitors to retarget and with which products. Merchants integrate the app via plug-ins to common shop systems and manage budgets and reporting from their webshop backend.

Revenue is generated through a hybrid SaaS and media take-rate model. Entry-level users pay no fixed monthly fee but are charged a percentage commission on their advertising budget. Higher tiers introduce fixed monthly subscription fees which reduce or remove the commission and unlock additional capabilities (e.g., multi-shop management, extended statistics, international campaigns). Media spend for ad impressions is billed separately based on budgets defined by merchants, with the platform functioning as a managed retargeting layer on top of standard ad inventory supply.

releva GmbH is a Germany-based provider of an automated ecommerce retargeting app that connects to online shops to run dynamic display and video ad campaigns. Its platform generates personalised product ads from shop catalogues and uses deep-learning models to optimise retargeting performance in real time, with statistics surfaced in the shop backend.

The company earns revenue from a mix of SaaS subscription fees and percentage commissions on customers’ advertising spend, while media costs for ad inventory are passed through to merchants. Its paying customers are ecommerce merchants and online retailers, primarily small and medium-sized webshops using platforms such as Shopify, Shopware or JTL that want to outsource campaign optimisation while retaining control of daily ad budgets.