Ad360
Ad360 is a unified DSP and creative automation platform for e-commerce advertisers.
Analyst Perspective
Ad360 is the trading brand of Menadex Limited, an Ireland-based adtech company offering a cloud advertising platform for e-commerce merchants, advertisers and agencies. Its core product combines programmatic media buying, campaign management across multiple ad channels, dynamic creative generation, analytics and API-based automation in a single interface. The available evidence indicates that its core product behaves like a DSP-led platform with creative orchestration features, and that it also operates access to curated inventory through the Menadex marketplace.
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Key insights about Ad360
Category Differentiation
Ad360 here refers to the advertising software and media platform operated by Menadex Limited, not a generic agency service or a standalone publisher. It is best understood as a DSP-led adtech product with creative automation for e-commerce advertisers.
Ad360: About
The business combines software and media execution. Ad360 provides self-serve campaign management software through tiered subscriptions, while enabling customers to buy advertising across search, social, web and in-app channels. It creates value by reducing campaign setup work, centralising reporting and automating bidding, budget allocation and creative generation for merchants and agencies that would otherwise manage fragmented tools and channels separately.
How Ad360 Works & Monetises
Business model analysis and core revenue streams
Menadex Limited monetises through a hybrid model. The primary layer is SaaS subscription pricing via tiered plans, including free, low-cost paid tiers and enterprise pricing for the Ad360 console and commerce integrations. A second layer comes from media spend flowing through the platform, either as pass-through spend with a platform take rate or via margin on curated programmatic inventory supplied through Menadex. Enterprise-style feature gating, API access and account scale limits support upsell.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Ad360)
What Is Contextual Targeting? A Clear, Privacy-Focused Explanation
At its heart, contextual targeting is an advertising method that shows you ads based on the actual content of the webpage you’re visiting at that moment.
Read original sourceWhat Is Contextual Targeting? A Clear, Privacy-Focused Explanation
At its heart, contextual targeting is an advertising method that shows you ads based on the actual content of the webpage you’re visiting at that moment.
Read original sourceAi Powered Advertising: Transform Your Marketing Strategies
Digital advertising has evolved significantly from its humble beginnings as simple banner ads. The integration of artificial intelligence (AI) is changing how marketers interact with their audiences and manage campaigns.
Read original sourceAd360: Frequently Asked Questions
What is Ad360?
Ad360 is a B2B advertising platform from Menadex Limited that combines programmatic buying, campaign management, creative automation and analytics.
Who uses Ad360?
Its users are e-commerce merchants, Shopify and WooCommerce store owners, advertiser teams, agencies and developers managing digital ad campaigns.
How does Ad360 make money?
It makes money through tiered software subscriptions and by monetising advertising spend processed through the platform, including curated inventory access.
Company Facts
- Headquarters
- 25 Herbert Place, D02 AY86, Dublin 2, Dublin, Ireland.
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Link
- ad360.media