AdMaster
AdMaster is a aI advertising platform for campaign buying, creative automation and delivery.
Analyst Perspective
AdMaster is a China-based advertising technology company operating a cloud-based advertising platform for advertisers, agencies, publishers and creators. Based on the provided product data, its core offer combines demand-side campaign buying, automated creative generation, audience targeting, publisher distribution and real-time reporting across social, in-app, web and gaming environments. The business appears to generate revenue through a mixture of software subscription fees and usage linked to advertising activity on the platform. Its paying customers are business users rather than consumers, especially brand marketers, media buyers, agencies, creative teams and publisher-side ad operations teams seeking automated campaign execution and creative production within a single system.
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Key insights about AdMaster
Category Differentiation
This company is an advertising technology platform, not merely a campaign measurement vendor or a conventional media agency. It should also be distinguished from standalone creative tools because its offer includes media buying and campaign delivery functions.
AdMaster: About
AdMaster creates value by bundling campaign planning and execution capabilities into one B2B adtech platform. It helps advertisers and agencies automate bidding, creative production, targeting and reporting, while also connecting campaigns to publisher inventory and creator ecosystems. This reduces workflow fragmentation and may improve campaign throughput and performance. Revenue is likely generated from recurring software access plus advertising-related usage or spend flowing through the platform.
How AdMaster Works & Monetises
Business model analysis and core revenue streams
AdMaster primarily appears to monetise through SaaS-style subscription tiers for access to campaign management, AI creative tooling and reporting. A secondary monetisation layer is likely tied to media execution, such as platform fees or spend-based charges associated with buying and distributing ad inventory, although no explicit take rate is disclosed in the provided inputs.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (AdMaster)
VIOOH Hires Leading Digital Expert to Drive China Expansion - ExchangeWire.com
VIOOH, a premium global digital out-of-home supply-side platform, announced Calvin Chan as CEO for China to scale its programmatic DOOH offering across Mainland China and Hong Kong. Chan previously served as The Trade Desk's first general manager for China and was CEO of AdMaster, bringing extensive digital marketing technology experience. The appointment coincides with VIOOH's ongoing Hong Kong expansion, including a programmatic DOOH launch across the Hong Kong Metro and partnerships with JCDecaux Transport, expanding coverage to a majority of Hong Kong's digital screens. Chan also serves as the immediate past co-chairman and board member for MMA China and executive chairman of the ECI@MarTech Committee, with Campaign recognizing him among Asia Pacific's 40 under 40. Industry outlook cited in VIOOH's Hong Kong State of the Nation report indicates strong intent to increase pDOOH ad spend in the region.
Read original sourceWeekly Focus APAC: Honestbee Unveils Singapore 'NewGen Retail' Store - ExchangeWire.com
Honestbee opened Habitat by Honestbee in Singapore—a 60,000 square-foot store described as a "NewGen Retail" concept that combines a supermarket, fresh grocer, online fulfilment centre, and experiential dining. Entry and transactions are via the Honestbee app and beePay wallet, with scan-and-go for small baskets and AutoCheckout for larger carts, and orders fulfilled in about five minutes. Habitat offers more than 20,000 Asian and global ingredients and daily essentials, and Honestbee serves 16 cities across eight Asian markets including Japan, Indonesia, Taiwan, and Thailand. Founder Joel Sng said Habitat aims to use retail technology to boost customer engagement and deliver a multi-sensory shopping experience. Separately, Alibaba’s Tmall launched a TMIC alliance with Nielsen, Kantar TNS, Euromonitor, and AdMaster to help brands with product development; 81 brands have signed up, including Procter & Gamble, Unilever, Mattel, L’Oréal, and Samsung, with TMIC reporting rapid product development cycles and large-scale product launches.
Read original sourceHow AdMaster Measures TV Sponsorships in China
VideoWeek reports on AdMaster, a cross-screen marketing technology and data company, and its method for measuring TV sponsorships in China. With brands chasing large audience moments—such as The Voice of China, which can draw up to 120 million viewers—the ability to quantify sponsorship effectiveness across paid, owned, and earned media is increasingly important. The article describes how AdMaster approaches sponsorship measurement across screens and media, providing marketers with cross-channel insights into reach, engagement, and ROI. Filmed at the I-COM Global Summit in Seville, the piece features Vincent Flood, founder and editor‑in‑chief of VideoWeek. The report reflects a broader industry push to rigorously assess TV sponsorship value in China and similar markets using data-driven techniques.
Read original sourceAdMaster: Frequently Asked Questions
What is AdMaster?
AdMaster is a China-based adtech platform that combines campaign buying, creative automation, targeting and reporting for business advertisers and agencies.
Who uses AdMaster?
Its users are primarily advertisers, brand marketers, agencies, media buyers, publishers and ad operations teams.
How does AdMaster make money?
It appears to earn revenue from software subscriptions and likely additional fees linked to advertising activity and media spend on its platform.
Company Facts
- Headquarters
- China
- Core Segment
- AdTech Vendor
- Company Size
- 201–500
- Official Link
- admaster.cc