TheyDo
Enterprise journey management and experience intelligence software.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- TheyDo BV
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- Netherlands
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- theydo.com
What TheyDo does
TheyDo operates a B2B SaaS model centred on a shared enterprise platform for customer journey management and experience intelligence. It creates value by consolidating fragmented research, journey maps and operational signals into a structured data layer that multiple teams can use for planning, prioritisation and analysis. This increases organisational alignment, improves traceability from insight to business outcome, and supports AI-assisted workflows. Revenue is primarily recurring, with account expansion driven by broader team adoption, more journeys under management, and additional AI or enablement features.
Category differentiation
TheyDo is not a consumer app or an advertising platform. It is enterprise software for journey management and experience intelligence used by business teams.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
TheyDo BV is a Netherlands-based private B2B software company that sells an enterprise journey management and experience intelligence platform. Its core product, the Experience Context Platform, unifies customer journey data, research insights and operational signals into a shared context layer used by CX, product, service design and research teams. The platform functions as a structured system of record for journey mapping, insight management and cross-functional decision-making. The company generates revenue through enterprise SaaS subscriptions and related enablement services. Its product suite includes the core platform, an embedded AI capability called TheyDo Agent, and connector capabilities such as TheyDo MCP that expose governed experience data to AI systems. Customers are enterprise teams that need to connect qualitative and quantitative customer evidence to business KPIs and operational improvement programmes.
Business model & monetisation
TheyDo monetises through enterprise software subscriptions sold on customised contracts. Pricing is structured around platform access, organisational scale and usage factors such as journeys managed, with recurring licence revenue as the core stream. The company also monetises onboarding, coaching, training and higher-touch support as service-fee add-ons or bundled enterprise packages.
- Core platform subscriptions
- Software Subscription
- AI capability access and premium platform functionality
- Software Subscription
- Onboarding, coaching and training
- Service Fee
- Dedicated support and enterprise enablement
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Agent Skills are live.
Recorded impact score: 3.5/5
TheyDo announces the launch of Agent Skills, a new capability for their journey management platform, with a September product update webinar.
TheyDo September Product Update: Stop being the journey police
Recorded impact score: 3.5/5
TheyDo announced the September product update, highlighting new 'Skills' feature to help CX teams scale journey management and reduce manual policing.
Explore company relationships
Questions about TheyDo
What is TheyDo?
TheyDo is a B2B SaaS platform for journey management and experience intelligence that unifies customer journey, research and operational data.
Who uses TheyDo?
Enterprise CX teams, product managers, service designers, UX researchers and other cross-functional stakeholders use TheyDo.
How does TheyDo make money?
TheyDo makes money through recurring enterprise software subscriptions and related onboarding, training and support services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
23 publicly documented primary sources and citations linked across the market graph.
Continue your research on TheyDo
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.