B2B SaaS Provider · MarTech Vendor · vs · MarTech Vendor
Qualtrics vs TheyDo
Structured technology and market comparison · 2026
Direct Feature Comparison
Qualtrics · vs · TheyDoEnterprise SaaS for experience management, feedback analytics and workflow action.
Enterprise journey management and experience intelligence software.
Analyze all overlapping signals and tech stacks for Qualtrics and TheyDo
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between Qualtrics and TheyDo?
When comparing Qualtrics and TheyDo, both platforms operate within the Measurement & Analytics Platform and MarTech Vendor ecosystem. Qualtrics is positioned as Enterprise SaaS for experience management, feedback analytics and workflow action, whereas TheyDo focuses on Enterprise journey management and experience intelligence software. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Qualtrics and TheyDo?
When evaluating Qualtrics and TheyDo, enterprise buyers also consider other platforms in Measurement & Analytics Platform and MarTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Qualtrics and TheyDo compare?
Qualtrics is headquartered in US (founded in 2002) with >5,000 employees. TheyDo is based in NL (founded in 2018) with 50–200 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Qualtrics vs TheyDo
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Qualtrics
Recent Signals
- ·https://martechseries.com/feed/Hiring
Zendesk Names Rachita Sundar as CFO
Zendesk announced the appointment of Rachita Sundar as Chief Financial Officer, effective September 28, 2026. Sundar, who brings over 20 years of experience in finance and operations at technology companies including Microsoft Azure, HubSpot, and Qualtrics, succeeds Julie Swinney, who transitions to Chief Administrative Officer and executive sponsor of Zendesk's Employee Service business. At Qualtrics, Sundar helped finance and close the $6.75 billion acquisition of Press Ganey Forsta. CEO Tom Eggemeier highlighted her financial rigor and operational expertise as Zendesk scales toward a multi-billion-dollar AI business.
- Rachita Sundar appointed CFO of Zendesk, effective September 28, 2026.
- Sundar has over 20 years of experience at Microsoft Azure, HubSpot, and Qualtrics.
- At Qualtrics, Sundar helped finance and close the $6.75 billion acquisition of Press Ganey Forsta.
- ·Retail DiveConsumer Trends
Consumers Trust AI Advice but Not AI Purchases
A survey by ACI Worldwide of over 3,300 U.S. and U.K. consumers reveals that only 7% of fashion shoppers would allow an AI assistant to make purchases without approval, while 53% are uncomfortable with AI making purchases on their behalf. Consumers value AI for tasks like price drop alerts and cross-retailer comparisons, but want to retain control over final purchase decisions. The article highlights that retailers can build loyalty by embedding AI assistants in their apps for order tracking, returns, and promotions. Privacy concerns remain significant, with 53% of global consumers worried about AI-enabled support posing privacy risks, according to Qualtrics XM Institute. Experts suggest framing AI as a 'better editor' that narrows options rather than a decision-maker, emphasizing the importance of trust and transparency.
- Only 7% of fashion shoppers would allow an AI assistant to make purchases without approval.
- 53% of consumers are uncomfortable with letting an AI assistant make purchases on their behalf.
- The survey was conducted by ACI Worldwide with over 3,300 U.S. and U.K. consumers.
TheyDo
Recent Signals
- ·TheyDo
TheyDo September Product Update: Stop being the journey police
TheyDo announced the September product update, highlighting new 'Skills' feature to help CX teams scale journey management and reduce manual policing.
- ·TheyDo
Agent Skills are live.
TheyDo announces the launch of Agent Skills, a new capability for their journey management platform, with a September product update webinar.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Qualtrics and TheyDo share across the market ecosystem.
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