Milkymap
European customer journey mapping and CX management SaaS platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Milkyway d-Sign Factory B.V.
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- Netherlands
- Company size
- 10–49
- Market role
- MarTech Vendor
- Official website
- milkymap.com
What Milkymap does
Milkymap operates a hybrid software-and-services model. It provides a proprietary cloud platform for customer journey mapping, lifecycle governance, dashboarding and API-based CX data integration, then expands account value through implementation frameworks, training and managed journey management services. The software centralises journey intelligence and operational decision-making, while the service layer drives adoption, standardisation and broader enterprise rollout.
Category differentiation
Milkymap is not a consumer mapping app or GIS software provider. It is a B2B customer journey management and CX governance software company with associated consultancy services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Milkymap is a private Dutch B2B SaaS company that sells customer journey mapping and journey management software under the Milkymap brand. Its core product, Milkymap Galaxy, gives organisations visual journey mapping, lifecycle modelling, dashboards, collaborative workflows and API-based data connectivity for customer experience governance. The company complements software with implementation, training and managed journey management services. The business makes money from recurring software subscriptions and professional services. Its direct customers are customer experience teams, CX managers, product teams, marketing organisations, transformation leaders and enterprise programme owners that need a structured system to design, monitor and improve customer journeys across teams. Its positioning is defined by European hosting, a proprietary CX Life Cycle Model and a combined software-plus-services delivery model.
Business model & monetisation
Milkymap monetises through recurring SaaS subscriptions for access to its journey management platform and through service fees for implementation, training and managed journey programmes. The commercial model combines software access, user-based or tiered platform packaging, and consultancy-led deployment that increases adoption and account expansion.
- Platform subscriptions
- Software Subscription
- Journey framework implementation
- Service Fee
- Journey management services
- Service Fee
- Training and workshops
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Milkymap
What is Milkymap?
Milkymap is a Dutch B2B SaaS company that provides customer journey mapping, CX governance and data-connected dashboard software, plus related services.
Who uses Milkymap?
Customer experience teams, CX managers, product teams, marketing organisations, transformation leaders and enterprise programme owners use Milkymap.
How does Milkymap make money?
Milkymap earns revenue from recurring software subscriptions and from paid services such as implementation, training and managed journey management.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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