Scorpion

Scorpion operates a software-enabled services model. It develops proprietary marketing, attribution, SEO, lead management, and conversational automation products, then packages them with human campaign execution, account management, and vertical-specific expertise. Value is created by helping local service businesses generate leads, convert them into booked work, and measure revenue outcomes across channels in one operating environment.

Scorpion is a private US marketing technology and services company focused on local service businesses, particularly home services and legal. It sells a combination of proprietary software and managed marketing services covering performance analytics, SEO, paid advertising, lead management, conversion automation, conversational AI, and revenue attribution. Its core proposition is to connect marketing activity to booked jobs and revenue outcomes rather than simple lead volume.

The company makes money through recurring platform subscriptions and managed service retainers, often bundled into broader programmes such as RevenueMAX. Customers are businesses that want outsourced digital marketing execution plus software to track leads, bookings, and ROI across search, social, web, and customer communication workflows. Scorpion has expanded its capabilities through acquisitions including CanIRank, Wheat Creative, MediaSmack, and Driven Local.