Scorpion
AI-enhanced marketing platform and services for local service businesses.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Scorpion, Inc.
- Entity type
- COMPANY
- Founded
- 2001
- Headquarters
- United States
- Company size
- 1,001–5,000
- Market role
- Agency & Consultancy
- Official website
- scorpion.co
What Scorpion does
Scorpion operates a software-enabled services model. It develops proprietary marketing, attribution, SEO, lead management, and conversational automation products, then packages them with human campaign execution, account management, and vertical-specific expertise. Value is created by helping local service businesses generate leads, convert them into booked work, and measure revenue outcomes across channels in one operating environment.
Category differentiation
This is the US marketing technology and digital marketing services company for local businesses, not the cybersecurity vendor of the same name. It is also not a pure agency only; its offering includes proprietary software platforms and AI-enhanced tools.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Scorpion is a private US marketing technology and services company focused on local service businesses, particularly home services and legal. It sells a combination of proprietary software and managed marketing services covering performance analytics, SEO, paid advertising, lead management, conversion automation, conversational AI, and revenue attribution. Its core proposition is to connect marketing activity to booked jobs and revenue outcomes rather than simple lead volume. The company makes money through recurring platform subscriptions and managed service retainers, often bundled into broader programmes such as RevenueMAX. Customers are businesses that want outsourced digital marketing execution plus software to track leads, bookings, and ROI across search, social, web, and customer communication workflows. Scorpion has expanded its capabilities through acquisitions including CanIRank, Wheat Creative, MediaSmack, and Driven Local.
Company news briefing
Briefing updated:
Building on its integration of ChatGPT Ads and Google Demand Gen, Scorpion has reintroduced Yelp Advertising and hosted the Home Services Growth Summit to focus on AI-driven marketing. The company also secured the 2026 MarTech Breakthrough Award for Lead Management Innovation, further validating its platform capabilities following its earlier acquisition of 1SEO Digital Agency.
Business model & monetisation
Scorpion monetises through a hybrid recurring revenue model combining software subscription fees and managed service retainers. Clients pay for access to its platform modules, reporting, analytics, AI-driven optimisation, and automation tools, while also purchasing service packages for paid media management, SEO execution, campaign operations, and conversion support. Pricing scales with service scope, advertising budget, feature bundle, and business size, with upsell potential across advertising, SEO, conversion tools, lead intelligence, and integrated programmes such as RevenueMAX.
- Platform subscriptions
- Software Subscription
- Managed digital advertising and campaign execution
- Service Fee
- SEO and organic growth services
- Service Fee
- Add-on AI, conversion, and lead management modules
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Service
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Scorpion Summit Aims at AI-Powered Home Services Marketing
AI in Advertising · Recorded impact score: 2/5
Scorpion, a provider of digital marketing solutions for local businesses, hosted the Home Services Growth Summit on September 1, 2026. The virtual event brought together OpenAI, TikTok, ServiceTitan, Thumbtack, and Powerhouse Consulting Group to discuss the shift to AI-powered search and advertising. Sessions covered topics like ChatGPT Ads, AI's impact on local search visibility, short-form video marketing, and reporting. Scorpion's CRO Jamie Adams emphasized that homeowners are searching differently and that contractors need to adapt to remain visible. The summit aimed to provide direct insights from these platforms without sales pitches, helping home services businesses navigate the evolving advertising landscape.
- Scorpion hosted the Home Services Growth Summit on September 1, 2026.
- The summit featured speakers from OpenAI, TikTok, ServiceTitan, Thumbtack, and Powerhouse Consulting Group.
Yelp Advertising Is Back at Scorpion. Here's What It Means for Your Business.
Recorded impact score: 3.5/5
Scorpion announces the return of Yelp Advertising, a new offering for its clients, with a dedicated article explaining the implications for businesses.
Scorpion Wins 2026 MarTech Breakthrough Award for Lead Management Innovation
Recorded impact score: 4/5
Scorpion Wins 2026 MarTech Breakthrough Award for Lead Management Innovation
Scorpion Expands Google Ads with Demand Gen
Platform · Recorded impact score: 2/5
Scorpion announced an expanded advertising offering that pairs Google Demand Gen with AI Max, Broad Match, and Smart Bidding to help local service businesses reach potential customers earlier in the research phase. Demand Gen is a Google campaign type that serves ads across YouTube (including Shorts), Discover and Gmail, using Google’s AI to reach people showing interest in related topics. The article cites Google data that 68% of Demand Gen conversions come from users who did not see a business’s Search ads in the prior 30 days and notes advertisers that added Demand Gen to Search or Performance Max saw an average 14% increase in conversions. Scorpion also produces required creative assets and will build, run, and optimize campaigns for clients.
- Scorpion announced an expanded advertising offering pairing Google Demand Gen with AI Max, Broad Match, and Smart Bidding.
- Demand Gen is a Google campaign type that serves ads across YouTube (including Shorts), Discover, and Gmail.
Scorpion Becomes Technology Partner for ChatGPT Ads
Conversational Ads · Recorded impact score: 3/5
Scorpion announced it has become a technology partner supporting advertising within ChatGPT, working closely with OpenAI. The partnership enables Scorpion to create, launch, and manage ChatGPT ad campaigns for its local-business clients from Scorpion’s existing platform, giving those clients access to ChatGPT’s audience (reported as more than 900 million weekly active users and 50 million consumer subscribers). Scorpion presented the integration as a way to let small and local businesses adopt ChatGPT Ads without onboarding new vendor dashboards. The announcement includes a quote from Ashlie Kim, Senior Vice President of Advertising at Scorpion, about client demand for ChatGPT Ads.
- Scorpion announced it is a technology partner supporting advertising in ChatGPT.
- Scorpion is working closely with the team at OpenAI to shape advertising in ChatGPT.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Paid Media Manager(Mid-Level) | Corporate Marketing | Remote - United States | |
| Account Manager, Clio(Mid-Level) | Legal | Multi-Location (2 Locations) | |
| Senior Direct Marketing Strategist(Senior) | Optimization | Remote - United States | |
| Account Manager, Enterprise(Mid-Level) | Enterprise | Multi-Location (3 Locations) | |
| Senior Sales Account Executive, Legal(Senior) | Legal Sales | Dallas, TX |
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Questions about Scorpion
What is Scorpion?
Scorpion is a US software-enabled marketing company that provides digital marketing technology and managed services for local service businesses, especially home services and legal.
Who uses Scorpion?
Its customers are primarily SMBs and multi-location service businesses that need lead generation, booking conversion, SEO, paid advertising, and revenue attribution.
How does Scorpion make money?
It earns recurring revenue from platform subscriptions and managed service retainers for advertising, SEO, conversion workflows, and related marketing operations.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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