Observed Signal · Sep 18, 2026 · Market Signal · Source: Scorpion · Impact: 3.5/5

Yelp Advertising Is Back at Scorpion. Here's What It Means for Your Business.

Executive Signal Summary

Scorpion announces the return of Yelp Advertising, a new offering for its clients, with a dedicated article explaining the implications for businesses.

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Scorpion

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AI-enhanced marketing platform and services for local service businesses.

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Primary Reporting: Scorpion•Published: Sep 18, 2026

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Recent verified developments and strategic activity across this market segment.

PlatformAug 19, 2026

Scorpion Expands Google Ads with Demand Gen

Scorpion announced an expanded advertising offering that pairs Google Demand Gen with AI Max, Broad Match, and Smart Bidding to help local service businesses reach potential customers earlier in the research phase. Demand Gen is a Google campaign type that serves ads across YouTube (including Shorts), Discover and Gmail, using Google’s AI to reach people showing interest in related topics. The article cites Google data that 68% of Demand Gen conversions come from users who did not see a business’s Search ads in the prior 30 days and notes advertisers that added Demand Gen to Search or Performance Max saw an average 14% increase in conversions. Scorpion also produces required creative assets and will build, run, and optimize campaigns for clients.

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