Observed Signal · Oct 19, 2026 · Market Signal · Source: Scorpion · Impact: 2/5
Scorpion deepens its investment in pest control and lawn care, acquires Coalmarch Marketing
Scorpion announces acquisition of Coalmarch Marketing, deepening its investment in pest control and lawn care.
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Recent verified developments and strategic activity across this market segment.
Scorpion Acquires 1SEO to Expand AI-Powered Local Marketing
Scorpion announced the acquisition of 1SEO Digital Agency, a Philadelphia-based digital marketing agency founded in 2009, in a deal published June 18, 2026. 1SEO’s CEO BJ Bergey will remain with Scorpion to guide client success and growth initiatives. The acquisition gives 1SEO clients access to Scorpion’s RevenueMAX solution, its technology integrations and exclusive vertical partnerships — including Scorpion’s designation as ServiceTitan’s only preferred digital marketing partner and Clio’s sole preferred marketing partner for legal firms. Skyharbor Capital, which acquired 1SEO in 2023, commented on the transformation of 1SEO toward scalable technology. Scorpion frames the move as part of an ongoing M&A strategy to broaden its digital marketing and technology offerings for local businesses across home services, legal, health & wellness, and professional services.
Scorpion Summit Aims at AI-Powered Home Services Marketing
Scorpion, a provider of digital marketing solutions for local businesses, hosted the Home Services Growth Summit on September 1, 2026. The virtual event brought together OpenAI, TikTok, ServiceTitan, Thumbtack, and Powerhouse Consulting Group to discuss the shift to AI-powered search and advertising. Sessions covered topics like ChatGPT Ads, AI's impact on local search visibility, short-form video marketing, and reporting. Scorpion's CRO Jamie Adams emphasized that homeowners are searching differently and that contractors need to adapt to remain visible. The summit aimed to provide direct insights from these platforms without sales pitches, helping home services businesses navigate the evolving advertising landscape.
Yelp Advertising Is Back at Scorpion. Here's What It Means for Your Business.
Scorpion announces the return of Yelp Advertising, a new offering for its clients, with a dedicated article explaining the implications for businesses.
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