Hibu

Hibu is a US-based digital marketing company serving local small and medium-sized businesses through a mix of proprietary software and managed services. Its core offering, Hibu One, centralises search, display, social advertising, listings management, reputation monitoring, lead capture, and reporting in a single platform. The company sells outsourced marketing execution rather than a pure self-serve product, with campaign delivery and optimisation handled through a combination of automation, machine learning, and human account management. The business makes money through customised recurring contracts that bundle platform access, service fees, and advertising management for SMB customers. Hibu has also added adjacent capabilities through acquisitions, including Signpost’s marketing technology assets and RevLocal’s local digital marketing operations, reinforcing its position as a consolidated provider for local business lead generation and customer acquisition.