Nicequest

Nicequest is an invitation-only online consumer panel and survey platform used to collect survey responses and, for opted-in participants, passive behavioural data. It operates across web, mobile and desktop touchpoints, rewarding panellists with a proprietary points system and non-cash rewards such as goods, vouchers and prize entries. The platform is positioned as a data collection and insight asset for brands, market researchers and related business clients rather than as a pure consumer rewards app. Commercially, Nicequest makes money from B2B market research demand: clients pay to access its panel, run surveys and obtain consumer insight outputs. The business model depends on maintaining panel quality, response rates and compliant behavioural data capture while controlling participant incentive costs. Evidence indicates the brand originated within Netquest, focused on Spain, Portugal and Latin America, and now sits under Bilendi following Bilendi’s acquisition of Netquest.