ShopBack

ShopBack operates a two-sided affiliate commerce platform. On the demand side, it acquires and engages consumers with cashback, vouchers and deal discovery tools. On the supply side, it signs merchants and affiliate partners that pay commissions for referred sales. ShopBack creates value by matching purchase-intent users with merchant offers, tracking transactions across devices, handling reward attribution and payouts, and using its consumer reach to drive incremental conversions for merchants.

ShopBack is a Singapore-based cashback and rewards platform that routes consumers to partner merchants through tracked links across its website, mobile app and browser extension. It combines affiliate tracking, coupons, deal discovery and cashback payouts, allowing shoppers to earn back a portion of their spend while giving merchants a measurable customer acquisition channel.

The company makes money primarily from affiliate commissions paid by merchants when transactions are completed, sharing part of that commission with users as cashback and retaining the remainder as margin. It also appears to monetise merchant promotion through on-platform placements and may provide merchant insight services based on shopping behaviour. Its customer base therefore spans both consumers using the rewards platform and merchants seeking performance-led e-commerce demand generation.