ShopBack
Cashback rewards platform connecting shoppers and merchants through affiliate commerce.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Ecommerce Enablers Pte. Ltd.
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- 65 Pasir Panjang Road, Singapore 118506
- Company size
- 501–1,000
- Market role
- B2C Consumer App / Platform
- Official website
- shopback.com
What ShopBack does
ShopBack operates a two-sided affiliate commerce platform. On the demand side, it acquires and engages consumers with cashback, vouchers and deal discovery tools. On the supply side, it signs merchants and affiliate partners that pay commissions for referred sales. ShopBack creates value by matching purchase-intent users with merchant offers, tracking transactions across devices, handling reward attribution and payouts, and using its consumer reach to drive incremental conversions for merchants.
Category differentiation
ShopBack is a cashback and affiliate commerce platform, not a general e-commerce marketplace or a standalone payment processor. It differs from pure coupon sites by combining tracked affiliate attribution, cashback payouts and merchant acquisition tools.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
ShopBack is a Singapore-based cashback and rewards platform that routes consumers to partner merchants through tracked links across its website, mobile app and browser extension. It combines affiliate tracking, coupons, deal discovery and cashback payouts, allowing shoppers to earn back a portion of their spend while giving merchants a measurable customer acquisition channel. The company makes money primarily from affiliate commissions paid by merchants when transactions are completed, sharing part of that commission with users as cashback and retaining the remainder as margin. It also monetises merchant promotion through on-platform placements and may provide merchant insight services based on shopping behaviour. Its customer base therefore spans both consumers using the rewards platform and merchants seeking performance-led e-commerce demand generation.
Business model & monetisation
ShopBack primarily monetises through affiliate commissions tied to completed merchant transactions. It retains a spread between the commission earned from merchants and the cashback paid out to users. Secondary monetisation includes paid promotional placements such as featured deals, banners or sponsored merchant visibility within its owned properties, plus merchant-facing insight and campaign support services where offered.
- Affiliate commissions on completed merchant sales
- Percentage Take-Rate
- Sponsored merchant placements and featured deals
- Ad-Supported
- Merchant insight or campaign support services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Meliuz
Brazilian cashback and coupons platform linking shoppers and merchants.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Software Engineer Intern - Backend(Intern) | Engineering - VTG | Ho Chi Minh, Vietnam | |
| Software Engineer Intern - Mobile(Intern) | Engineering - VTG | Ho Chi Minh, Vietnam | |
| Senior / Software Engineer(Senior) | Engineering - STG | Singapore, Singapore | |
| Head of Marketing, ANZ(Director) | Commercial - AU | Sydney, Australia | |
| Associate Director, Channel Partnerships(Director) | Commercial - Pay - Regional | Kuala Lumpur, Malaysia |
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Questions about ShopBack
What is ShopBack?
ShopBack is a cashback and rewards platform that helps shoppers earn money back on purchases made with partner merchants through tracked links, apps and browser tools.
Who uses ShopBack?
Consumers use it to find deals and earn cashback, while merchants and e-commerce brands use it to acquire customers and drive measurable sales.
How does ShopBack make money?
It earns affiliate commissions from merchants on completed transactions, pays part of that amount to users as cashback, and keeps the remaining margin; it may also sell promotional placements to merchants.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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