Cuponomia

Cuponomia creates value by attracting consumers looking to save money when shopping online, then matching that demand with retailer promotions and tracked purchase journeys. When users click through Cuponomia links, activate cashback, or redeem deals, merchants pay an affiliate commission on resulting transactions. Cuponomia retains part of that commission and rebates part to the shopper as cashback, creating a performance-led marketplace dynamic around purchase intent. It extends engagement through app and browser extension touchpoints and increases monetisation through a premium subscription tier.

Cuponomia is a Brazilian consumer savings platform that aggregates coupon codes, promotional offers and cashback opportunities from online retailers. It operates through its website, mobile app and browser extension, helping shoppers discover deals and activate cashback before purchasing. The business functions as an affiliate-driven commerce publisher and intermediary: it redirects purchase-intent traffic to partner merchants, tracks conversions and shares part of the resulting commission with users as cashback.

Revenue appears to come primarily from affiliate commissions paid by e-commerce merchants or their affiliate programmes on completed sales, with an additional monetisation layer from Cuponomia Prime, a paid subscription offering higher cashback rates and exclusive deals. Its customer base includes online shoppers on the demand side and retailer partners on the monetisation side, although the product itself is clearly built for consumers.