Meliuz

Méliuz runs a two-sided commerce and rewards model. On one side, it attracts consumers with cashback, coupon discovery, deal content and comparison utilities. On the other, it sells merchants and brands performance-based customer acquisition and retention through cashback campaigns, affiliate placements and promotional visibility. The company captures value by receiving commissions or media fees from partner merchants when transactions occur, then sharing part of that revenue with users as cashback while retaining the remaining margin. It complements this with subscription income from premium users and adjacent financial-service monetisation.

Méliuz is a Brazilian listed consumer internet company centred on cashback, coupons and deal discovery. Its main platform helps shoppers find offers from partner merchants, track purchases and receive part of the affiliate commission back as cashback. Around that core, it operates a browser extension, a paid Prime tier, a digital account for cashback redemption, and several consumer content and comparison properties such as Promobit, iDinheiro and Melhor Plano.

The business makes money primarily from merchant-funded affiliate commissions and advertising or promotional fees tied to commerce activity. It also generates revenue from subscriptions through Méliuz Prime and has expanded into financial services infrastructure via acquisitions such as Acessopar. Its direct paying customers are merchant partners and advertisers, while consumers use the product to save money and, in some cases, pay for premium benefits.