Meliuz
Brazilian cashback and coupons platform linking shoppers and merchants.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- MELIUZ S.A.
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- Rua José Versolato, n° 111-B, Sala 3014, S. Bernardo do Campo, SP, Brazil
- Company size
- 501–1,000
- Market role
- B2C Consumer App / Platform
- Ticker
- CASH3
- Official website
- meliuz.com.br
What Meliuz does
Méliuz runs a two-sided commerce and rewards model. On one side, it attracts consumers with cashback, coupon discovery, deal content and comparison utilities. On the other, it sells merchants and brands performance-based customer acquisition and retention through cashback campaigns, affiliate placements and promotional visibility. The company captures value by receiving commissions or media fees from partner merchants when transactions occur, then sharing part of that revenue with users as cashback while retaining the remaining margin. It complements this with subscription income from premium users and adjacent financial-service monetisation.
Category differentiation
Méliuz is not a pure bank or a standalone publisher; it is primarily a cashback and affiliate-commerce platform with adjacent content and fintech products. It should also be distinguished from generic coupon sites because its model includes cashback payouts, merchant acquisition and premium subscription features.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Méliuz is a Brazilian listed consumer internet company centred on cashback, coupons and deal discovery. Its main platform helps shoppers find offers from partner merchants, track purchases and receive part of the affiliate commission back as cashback. Around that core, it operates a browser extension, a paid Prime tier, a digital account for cashback redemption, and several consumer content and comparison properties such as Promobit, iDinheiro and Melhor Plano. The business makes money primarily from merchant-funded affiliate commissions and advertising or promotional fees tied to commerce activity. It also generates revenue from subscriptions through Méliuz Prime and has expanded into financial services infrastructure via acquisitions such as Acessopar. Its direct paying customers are merchant partners and advertisers, while consumers use the product to save money and, in some cases, pay for premium benefits.
Company news briefing
Briefing updated:
Building on the conclusion of its July 2026 buyback, Méliuz has initiated a new share repurchase programme and a strategic evolution of its treasury to include Bitcoin. This development occurs alongside continued shifts in the company’s equity structure, with investors reporting further increases and reductions in relevant shareholding. These measures reflect Méliuz’s ongoing focus on capital allocation and financial optimisation within its core marketplace business.
Business model & monetisation
The core monetisation model is affiliate commission sharing: merchants pay commission when a referred purchase is completed, Méliuz passes part of that value to the consumer as cashback and keeps the spread. Additional monetisation comes from advertising and publicity products sold to partners, recurring subscription fees from Méliuz Prime, and financial-service related revenue linked to its digital account, cards and acquired payments or BaaS capabilities. This is therefore a mix of percentage take-rate, advertising income and subscription revenue.
- Affiliate commissions from merchant transactions
- Percentage take-rate with cashback sharing
- Advertising and publicity products for partners
- Brand-funded promotional placements
- Prime subscription fees
- Recurring consumer subscription
- Financial services and digital account related income
- Transactional and partner-based financial monetisation
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- LendingTree
Consumer finance marketplace monetised through leads, referrals and affiliate traffic.
- Sea
Singapore-listed consumer internet holding company across commerce, gaming and fintech.
- Rakuten Rewards
Cashback and affiliate commerce platform for shoppers and merchants.
- ShopBack
Cashback rewards platform connecting shoppers and merchants through affiliate commerce.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Meliuz
What is Méliuz?
Méliuz is a Brazilian cashback, coupons and deal-discovery platform that connects shoppers with partner merchants and returns part of transaction commissions to users.
Who uses Méliuz?
Consumers use it to save money on purchases, while retailers, brands and other merchant partners use it to acquire and retain customers through cashback-led promotions.
How does Méliuz make money?
It mainly earns affiliate commissions and advertising fees from merchant partners, and also generates income from Prime subscriptions and some financial-service activities.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
Continue your research on Meliuz
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.