Meliuz
Meliuz is a brazilian cashback and coupons platform linking shoppers and merchants.
Analyst Perspective
Méliuz is a Brazilian listed consumer internet company centred on cashback, coupons and deal discovery. Its main platform helps shoppers find offers from partner merchants, track purchases and receive part of the affiliate commission back as cashback. Around that core, it operates a browser extension, a paid Prime tier, a digital account for cashback redemption, and several consumer content and comparison properties such as Promobit, iDinheiro and Melhor Plano. The business makes money primarily from merchant-funded affiliate commissions and advertising or promotional fees tied to commerce activity. It also generates revenue from subscriptions through Méliuz Prime and has expanded into financial services infrastructure via acquisitions such as Acessopar. Its direct paying customers are merchant partners and advertisers, while consumers use the product to save money and, in some cases, pay for premium benefits.
Analyst Signal Briefing
Updated: 14 Aug 2026Building on the conclusion of its July 2026 buyback, Méliuz has initiated a new share repurchase programme and a strategic evolution of its treasury to include Bitcoin. This development occurs alongside continued shifts in the company’s equity structure, with investors reporting further increases and reductions in relevant shareholding. These measures reflect Méliuz’s ongoing focus on capital allocation and financial optimisation within its core marketplace business.
Explorer Tier
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Key insights about Meliuz
Category Differentiation
Méliuz is not a pure bank or a standalone publisher; it is primarily a cashback and affiliate-commerce platform with adjacent content and fintech products. It should also be distinguished from generic coupon sites because its model includes cashback payouts, merchant acquisition and premium subscription features.
Meliuz: About
Méliuz runs a two-sided commerce and rewards model. On one side, it attracts consumers with cashback, coupon discovery, deal content and comparison utilities. On the other, it sells merchants and brands performance-based customer acquisition and retention through cashback campaigns, affiliate placements and promotional visibility. The company captures value by receiving commissions or media fees from partner merchants when transactions occur, then sharing part of that revenue with users as cashback while retaining the remaining margin. It complements this with subscription income from premium users and adjacent financial-service monetisation.
How Meliuz Works & Monetises
Business model analysis and core revenue streams
The core monetisation model is affiliate commission sharing: merchants pay commission when a referred purchase is completed, Méliuz passes part of that value to the consumer as cashback and keeps the spread. Additional monetisation comes from advertising and publicity products sold to partners, recurring subscription fees from Méliuz Prime, and financial-service related revenue linked to its digital account, cards and acquired payments or BaaS capabilities. This is therefore a mix of percentage take-rate, advertising income and subscription revenue.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Meliuz)
Méliuz divulga redução de participação acionária relevante e conclusão de programa de recompra de ações
Foram publicados novos comunicados ao mercado: em 22/07/2026, redução de participação acionária relevante; em 20/07/2026, conclusão do programa de recompra de ações; e em 17/07/2026, outra redução de participação acionária relevante.
Read original sourceMéliuz informa aumento de participação acionária relevante
Méliuz informa aumento de participação acionária relevante
Read original sourceComida de festa junina: o que não pode faltar
Comida de festa junina: o que não pode faltar
Read original sourceMeliuz: Frequently Asked Questions
What is Méliuz?
Méliuz is a Brazilian cashback, coupons and deal-discovery platform that connects shoppers with partner merchants and returns part of transaction commissions to users.
Who uses Méliuz?
Consumers use it to save money on purchases, while retailers, brands and other merchant partners use it to acquire and retain customers through cashback-led promotions.
How does Méliuz make money?
It mainly earns affiliate commissions and advertising fees from merchant partners, and also generates income from Prime subscriptions and some financial-service activities.
Company Facts
- Founded
- 2011
- Headquarters
- Rua José Versolato, n° 111-B, Sala 3014, S. Bernardo do Campo, SP, Brazil
- Core Segment
- B2C Consumer App / Platform
- Company Size
- 501–1,000
- Official Link
- meliuz.com.br