PaisaWapas
Cashback and coupon platform monetised through affiliate commerce commissions.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Nxtify Technologies Pvt Ltd
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- 1034-A, 3rd Floor, Sri Sri Sai Arcade 24th Main Rd, 9th Cross Rd, 1st Sector, HSR Layout, Bengaluru, Karnataka 560102
- Company size
- 50–200
- Market role
- Publisher & Media Owner
- Official website
- paisawapas.com
What PaisaWapas does
The business operates a two-sided commerce affiliate model. On one side, it acquires and engages consumers looking for discounts, coupons and cashback across partner retailers. On the other, it supplies merchants with performance-driven traffic and sales via tracked affiliate links and promotional placements. Value is created by matching high-intent shoppers with retail offers, then retaining a portion of merchant commission while returning the remainder to users as cashback.
Category differentiation
PaisaWapas is not an online retailer or payment company; it is a cashback, coupon and affiliate-led commerce platform. It should also be distinguished from pure affiliate networks because it operates a direct consumer cashback destination.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
PaisaWapas is an India-based cashback and coupon platform operated by Nxtify Technologies Private Limited. It aggregates retailer offers, promo codes and tracked affiliate links for online shoppers, then shares most of the retailer commission back to users as cashback. The platform is available on the web and through a mobile app, and it supports multiple redemption methods including bank transfers and vouchers. The company makes money primarily from affiliate commissions paid by partner merchants for traffic and completed sales. It also offers merchant-facing advertising and performance marketing services, giving e-commerce brands access to its deal-seeking user base through promotional placements and affiliate-led customer acquisition.
Business model & monetisation
PaisaWapas uses a commission-share affiliate model as its primary monetisation mechanism. Partner retailers pay commission on tracked traffic and converted sales; the company keeps a small portion and redistributes most of the commission to users as cashback. Secondary monetisation comes from merchant advertising solutions, sponsored deal placements, and performance marketing campaigns within the platform ecosystem. The consumer product is free to use.
- Affiliate commissions from retailer sales and traffic
- Percentage Take-Rate
- Merchant advertising and sponsored promotional placements
- Ad-Supported
- Performance marketing services for brands
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about PaisaWapas
What is PaisaWapas?
PaisaWapas is a cashback and coupon platform that helps shoppers earn rewards when buying from partner online retailers.
Who uses PaisaWapas?
Consumers use it to find deals and cashback, while e-commerce merchants use it for performance marketing and customer acquisition.
How does PaisaWapas make money?
It earns affiliate commissions from partner retailers and keeps a portion while returning most of the commission to users as cashback.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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