Norstat Panel
Market research panel and data collection services provider.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Norstat Group
- Entity type
- COMPANY
- Founded
- 1997
- Company size
- 50–200
- Market role
- Data Provider / Broker
- Official website
- norstat.co
What Norstat Panel does
Norstat operates a hybrid data asset and services model. It builds value through ownership of a large proprietary panel, then monetises that asset through direct sample sales and broader managed research services. The proprietary panel improves access to verified respondents and niche audiences, while the services layer captures higher-value project revenue through fieldwork, recruitment, scripting, hosting, and analysis support. Growth is supported by acquisitions that add panel scale, technology, B2B respondent access, and new geographic coverage.
Category differentiation
This is not a standalone consumer app called 'Norstat Panel'; it is the panel brand and operating market research business of Norstat. It is also not a general adtech data broker, but a research panel and data collection provider serving research buyers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Norstat is a market research data collection company that operates a proprietary respondent panel and sells research execution services to business and institutional clients. Its core offering combines access to verified consumer and B2B panellists with survey sampling, recruitment, scripting, hosting, omnibus studies, qualitative recruitment, and related data collection services. The company makes money primarily from B2B project revenue tied to sample supply and managed research work. Its customers include market research agencies, brands, consultancies, media companies, and public sector organisations that need respondents, fieldwork, or full-service research delivery. Recent ownership change and acquisitions indicate a strategy of expanding geographic reach, strengthening B2B sample depth, and broadening its data collection footprint beyond Europe.
Business model & monetisation
Norstat monetises through project-based B2B pricing for sample and research services. Revenue comes from cost-per-complete survey sampling, fees for qualitative and UX recruitment, omnibus participation charges, and scoped fees for full-service research execution such as scripting, hosting, fieldwork, tabulation, and specialist studies. The model is a mix of data access and managed services, with pricing varying by respondent type, incidence rate, audience difficulty, geography, and service depth.
- Survey sample supply
- Project-based cost per completed interview
- Full-service research execution
- Scoped service fee
- Qualitative and UX recruitment
- Per-project recruitment fee
- Omnibus studies
- Shared-cost participation fee
- Data tabulation and hosting support
- Ancillary service fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Norstat AS
IAB vendor record: 624
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1
- Declared feature IDs
- 1, 2, 3
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Norstat Panel
What is Norstat?
Norstat is a market research data collection company that operates a proprietary respondent panel and provides managed research services.
Who uses Norstat?
Market research agencies, brands, consultancies, media companies, and public institutions use Norstat for sample, recruitment, and research fieldwork.
How does Norstat make money?
It earns revenue from project-based sample supply, qualitative recruitment, omnibus studies, and full-service research delivery.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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