Norstat Panel

Norstat operates a hybrid data asset and services model. It builds value through ownership of a large proprietary panel, then monetises that asset through direct sample sales and broader managed research services. The proprietary panel improves access to verified respondents and niche audiences, while the services layer captures higher-value project revenue through fieldwork, recruitment, scripting, hosting, and analysis support. Growth is supported by acquisitions that add panel scale, technology, B2B respondent access, and new geographic coverage.

Norstat is a market research data collection company that operates a proprietary respondent panel and sells research execution services to business and institutional clients. Its core offering combines access to verified consumer and B2B panellists with survey sampling, recruitment, scripting, hosting, omnibus studies, qualitative recruitment, and related data collection services.

The company makes money primarily from B2B project revenue tied to sample supply and managed research work. Its customers include market research agencies, brands, consultancies, media companies, and public sector organisations that need respondents, fieldwork, or full-service research delivery. Recent ownership change and acquisitions indicate a strategy of expanding geographic reach, strengthening B2B sample depth, and broadening its data collection footprint beyond Europe.