Norstat Panel
Norstat Panel is a market research panel and data collection services provider.
Analyst Perspective
Norstat is a market research data collection company that operates a proprietary respondent panel and sells research execution services to business and institutional clients. Its core offering combines access to verified consumer and B2B panellists with survey sampling, recruitment, scripting, hosting, omnibus studies, qualitative recruitment, and related data collection services. The company makes money primarily from B2B project revenue tied to sample supply and managed research work. Its customers include market research agencies, brands, consultancies, media companies, and public sector organisations that need respondents, fieldwork, or full-service research delivery. Recent ownership change and acquisitions indicate a strategy of expanding geographic reach, strengthening B2B sample depth, and broadening its data collection footprint beyond Europe.
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Key insights about Norstat Panel
Category Differentiation
This is not a standalone consumer app called 'Norstat Panel'; it is the panel brand and operating market research business of Norstat. It is also not a general adtech data broker, but a research panel and data collection provider serving research buyers.
Norstat Panel: About
Norstat operates a hybrid data asset and services model. It builds value through ownership of a large proprietary panel, then monetises that asset through direct sample sales and broader managed research services. The proprietary panel improves access to verified respondents and niche audiences, while the services layer captures higher-value project revenue through fieldwork, recruitment, scripting, hosting, and analysis support. Growth is supported by acquisitions that add panel scale, technology, B2B respondent access, and new geographic coverage.
How Norstat Panel Works & Monetises
Business model analysis and core revenue streams
Norstat monetises through project-based B2B pricing for sample and research services. Revenue likely comes from cost-per-complete survey sampling, fees for qualitative and UX recruitment, omnibus participation charges, and scoped fees for full-service research execution such as scripting, hosting, fieldwork, tabulation, and specialist studies. The model is a mix of data access and managed services, with pricing varying by respondent type, incidence rate, audience difficulty, geography, and service depth.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Recent Signals (Norstat Panel)
Study: TV Remains Europe’s Primary Video Screen
RTL Ad Alliance’s fifth "The Living Room Study," based on a Norstat online survey (19 Jan–4 Feb 2026) of more than 15,000 Europeans aged 18–64 across 15 European countries (with first-time inclusion of the US, China and Hungary), finds that traditional television continues to dominate video consumption in Europe. Key results: 90% of Europeans have a TV in the household, 64% use it daily for video, and 83% primarily consume video in the living room. Streaming services are widely used on TVs (71% weekly), BVOD uptake and live viewing via BVOD have grown, but linear TV remains the direct entry point for 48% of viewers. The study highlights structural differences between Europe and markets such as the US and China, with longer-form and living-room viewing stronger in Europe.
Read original sourceNorstat Panel: Frequently Asked Questions
What is Norstat?
Norstat is a market research data collection company that operates a proprietary respondent panel and provides managed research services.
Who uses Norstat?
Market research agencies, brands, consultancies, media companies, and public institutions use Norstat for sample, recruitment, and research fieldwork.
How does Norstat make money?
It earns revenue from project-based sample supply, qualitative recruitment, omnibus studies, and full-service research delivery.
Company Facts
- Founded
- 1997
- Core Segment
- Data Provider / Broker
- Company Size
- 50–200
- Official Link
- norstat.co