Norstat
European market-research group with a proprietary consumer panel.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Norstat AS
- Entity type
- COMPANY
- Headquarters
- Norway
- Company size
- 201–500
- Market role
- Data Provider / Broker
- Official website
- norstatpanel.com
What Norstat does
Norstat runs a proprietary respondent panel and converts that supply into paid B2B research services. It recruits and manages verified panellists, profiles them across demographic and behavioural variables, and then sells targeted sample access, survey fieldwork, and data collection services to organisations that need consumer input. Value is created by combining owned panel infrastructure, multi-country coverage, respondent quality controls, and local market delivery capability. The model benefits from higher panel utilisation, broader geographic coverage, and cross-selling of quantitative and qualitative research services.
Category differentiation
Norstat is a market-research and data-collection company operating proprietary survey panels, not an ad network, DSP, or consumer media brand. Norstatpanel is its panel product, not a separate independent company.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Norstat AS is a private European market-research and data-collection company that operates a proprietary online consumer panel and sells respondent access, survey fieldwork, and insight-generation services to business and institutional clients. Its core asset is Norstatpanel, an invitation-only panel used for surveys, opinion polling, product testing, advertising effectiveness studies, and other quantitative and qualitative research projects. The company serves market research agencies, brands, advertisers, public bodies, and organisations that need verified respondents and structured data collection. Norstat generates revenue through commissioned research projects and paid access to its proprietary respondent supply rather than consumer subscriptions. Its commercial model is based on quote-led B2B engagements for targeted sample access, fieldwork execution, and related insight services. Since 2024, the business has also pursued a buy-and-build strategy, adding capacity and geographic reach through acquisitions in Sweden, Switzerland, Central and Eastern Europe, and the Americas.
Business model & monetisation
Norstat monetises its business through quote-based B2B contracts for proprietary panel access, targeted respondent sampling, and commissioned market-research data collection. Revenue comes from selling project-based fieldwork, sample fulfilment, and related research services across multiple countries. Panellists join free of charge and receive incentives such as Norstat coins, while clients pay for access to verified respondents, profiling, and study execution.
- Commissioned market-research data collection projects
- Service Fee
- Targeted respondent sample access from proprietary panels
- Pay-per-Use
- Qualitative and specialist research services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Norstat AS
IAB vendor record: 624
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1
- Declared feature IDs
- 1, 2, 3
Products & market categories
Technology
Competitors & alternatives
- YouGov
Market research and consumer insights platform built on a proprietary panel.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Norstat
What is Norstat?
Norstat is a private market-research and data-collection company that operates a proprietary consumer panel and delivers survey sample and fieldwork services.
Who uses Norstat?
Market research agencies, brands, advertisers, public bodies, and other organisations use Norstat to access verified respondents and run research studies.
How does Norstat make money?
Norstat makes money through paid B2B research projects, respondent sample access, and fieldwork services delivered on a quote-based basis.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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