AI AdvertisingFACT · 4/5· Via ExchangeWire
Thrad launches self-serve DSP for AI conversation ads
Thrad, an advertising platform for AI conversations, has launched a self-serve DSP. This enables marketers to directly create and launch campaigns within large language models (LLMs), without needing a managed-service setup. Advertisers can add products or connect a catalogue feed, and the platform's AI assistant can draft campaign structures, ad groups, and ads, which require review before going live. The platform aims to reduce operational friction and give marketers more control over advertising in AI conversations. The announcement was made on September 15, 2026, positioning Thrad as a key player in the emerging AI advertising space.