Aryel

Aryel operates a B2B advertising software model. It creates value by helping advertisers and agencies build immersive ad units, measure engagement and emotional response, and use those insights to improve planning and targeting across programmatic channels. Rather than acting as a media owner or inventory reseller, it plugs into DSPs, SSPs and ad servers, making its core business the sale of technology and workflow enablement within the advertising stack.

Aryel is an Italian adtech company focused on immersive advertising software for brands, agencies and media teams. Its product suite includes AR and 3D creative tools, campaign measurement based on attention and emotional signals, and media planning software that uses those insights to guide audience targeting and spend allocation. The business integrates into existing programmatic infrastructure rather than owning media inventory itself.

The company appears to monetise primarily through B2B software access, bundled platform packages and likely usage-linked pricing tied to campaign execution, analytics or creative deployment. Aryel was acquired by Onetag, indicating its products now likely sit within a larger programmatic advertising ecosystem while continuing to serve advertisers, agencies and publishers as a specialist immersive ad layer.