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Lead DevelopmentFACT · 4/5•17 Aug '26•Via Mobilegamer.biz

Apple and Google Boost Gamescom 2026 Presence Amid App Store Legal Drama

Apple and Google are increasing their presence at Gamescom 2026: Google is mounting a large Hall 7 consumer activation with a rewards hub, live arena and multigame stations, while Apple will run three developer sessions at Gamescom Dev. The appearances come amid ongoing legal and regulatory pressure: Apple filed a proposal to take commissions on purchases via external links in iOS apps, and a judge ordered Google to make it easier to install rival Android app stores after Epic Games’ litigation highlighted anticompetitive friction.

•Google and Apple are expanding their presence at Gamescom 2026, with Google’s Hall 7 activation described as its biggest regional consumer push and first major Gamescom presence in a decade.
•Google’s Gamescom activities include a rewards hub, a live arena featuring Halfbrick’s Fruit Ninja, and multigaming stations running titles from Mintrocket, Sybo, Konami, RubberBandGames/Curve Games, and Gameloft.
•Apple will run three developer sessions at Gamescom Dev on August 25, including showcases with CD Projekt Red and Funday Games and a hardware/software for game developers session.

Entities:Google Apple Konami Gameloft Epic Games

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FACT · 5/514 Sept '26· Via Blasto

DMEXCO 2026 Events Guide: The Sessions and Side Events Worth Prioritising

Plan DMEXCO 2026 with BLASTO: must-see AdTech events, programmatic sessions, CTV conversations, Happy Hours and key networking in Cologne.

Blasto

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FACT · 4/55 Aug '26· Via techcrunch

Tinder Expands IRL Events Amid Gen Z Shift

Match Group told analysts on its Q2 earnings call that Tinder is expanding its in-person Events feature from an initial Los Angeles beta to dozens more cities. The Events tab, introduced in March, has run more than 60 curated local experiences and achieved strong engagement among young users in L.A. Match reported Tinder’s monthly active users were down 7% in Q2 and said revenue for its flagship app declined, a result that contributed to after-hours stock weakness. Match plans to have the Events tab in 26 cities by the end of September and in 75 cities by the end of 2026, using a low-cost model based on partnerships with event providers to scale real-world social experiences and potentially drive re-engagement.

•Match Group reported Tinder’s monthly active users declined 7% in Q2.
•Match Group said Tinder’s flagship app saw a revenue decline in the quarter, contributing to the company’s stock falling by over 10% in after-hours trading.
•Tinder launched an in-app Events tab in March in Los Angeles and has featured more than 60 events since debut.

Match Group

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FACT · 4/58 Jul '26· Via IAB Europe

Retail & Commerce Media Spotlight: Attitudes Survey, New Certification Milestone, Events & More

From new industry research and certification milestones to AI insights and upcoming events, there's plenty happening across Europe's Retail & Commerce Media landscape.

IAB Europe

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