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Lead DevelopmentFACT · 4/5•5 Oct '26•Via Adweek

TikTok Expands Off-Platform Ad Network to US

TikTok expanded its TikTok Ad Network (formerly Pangle) to US advertisers, announced at Advertising Week New York. The network spans nearly 400,000 premium third-party apps globally, allowing advertisers to extend campaigns off-platform. It aims to increase TikTok's share of ad budgets by leveraging its data and algorithms. Advertisers express cautious interest, seeking transparency, control, and proof of incremental reach, while noting competition from Google, Meta, and Amazon. Some see potential for lower CPMs and improved performance with proper guardrails. TikTok's US ad revenue was $14.12 billion in 2025, projected to reach $17.69 billion in 2026, with global ad revenue projected at $43.89 billion by end of 2026.

•TikTok expanded its TikTok Ad Network (formerly Pangle) to US advertisers at Advertising Week New York.
•The network spans nearly 400,000 premium apps globally and sells ads across TikTok's own apps and third-party apps.
•TikTok's US ad revenue was $14.12 billion in 2025, projected to reach $17.69 billion in 2026.

Entities:TikTok ByteDance EMARKETER Google Meta Amazon

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FACT · 4/526 Sept '26· Via Trending Topics (DACH/CEE Innovation & Tech)

Temu's $962M Fake Influencer Ad Network Exposed

A investigation by Czech research group Online Risk Labs revealed that Chinese e-commerce platform Temu spent approximately €830 million ($962 million) on Instagram and Facebook partnership ads, with a significant portion running through suspected fake creator accounts. Of the top 100 creator accounts, 73 were suspected to be fake, with 28 based in Russia and 19 in China. The network comprised over 12,000 accounts, generating 1.4 million campaigns and 17 billion impressions. After Fortune reported the findings, Temu quickly halted most of these ads, with 54 of the top 100 accounts ceasing partnership promotions. The practice may violate EU and UK rules against misleading advertising and AI content labeling requirements. Meta also faces pressure for running and profiting from these ads.

•Temu spent approximately €830 million ($962 million) on partnership ads on Meta platforms over 16 months.
•73 of the top 100 creator accounts were suspected to be fake, with 28 based in Russia and 19 in China.
•The network included over 12,000 accounts, generating 1.4 million campaigns and 17 billion impressions.

Temu Meta

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FACT · 4/518 Sept '26· Via AdExchanger

Taboola Offers to Acquire Finance Ad Network Dianomi

Taboola has made an offer to acquire Dianomi, a UK-based ad tech company specializing in connecting financial advertisers with premium business and finance publishers. The deal includes a cash component and potential earnout provisions, valuing Dianomi between £19 million and £27 million (roughly $25-$36 million). The acquisition is expected to close before the end of 2026, pending regulatory approval and a shareholder vote. Dianomi's publisher partners include Reuters, CNN Business, The Wall Street Journal, and The Times, with advertiser clients like Charles Schwab and Bank of America. Taboola plans to integrate Dianomi into its Realize performance advertising platform, expanding its supply side and reach into the finance vertical. The article also notes that 33Across rebranded to WealthStage the same week, indicating a broader industry trend toward vertical specialization in financial services advertising.

•Taboola has made an offer to acquire Dianomi, a UK-based finance-focused ad network.
•The deal values Dianomi between £19 million and £27 million (roughly $25-$36 million).
•The acquisition is expected to close before the end of 2026, subject to regulatory approval and shareholder vote.

Taboola Dianomi Charles Schwab Bank of America

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FACT · 5/524 Jul '26· Via Epom News Monitor 3

AdButler Alternatives for Ad Networks: 7 Options in 2026

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Epom

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