Epom
Epom is a white-label ad server and DSP for digital advertising operations.
Analyst Perspective
Epom is a Cyprus-based adtech company that develops and sells advertising infrastructure software for businesses running digital media operations. Its core products include a hosted ad server for managing and delivering campaigns across web, mobile and video, and a demand-side platform for programmatic media buying across multiple supply sources. A recurring theme in its offering is white-label deployment, allowing customers to operate branded advertising systems using Epom’s underlying technology.
Analyst Signal Briefing
Updated: 30 Jun 2026Epom has updated its cookie consent management framework, introducing new cookie types and detailed descriptions to address evolving tracking and privacy requirements. These technical adjustments include the integration of a new provider and the categorisation of additional necessary cookies to enhance transparency. These developments reflect a focus on maintaining regulatory compliance and improving user experience within the company's programmatic advertising solutions.
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Key insights about Epom
Category Differentiation
Epom is an adtech software vendor, not a media agency, publisher or consumer media platform. It should be understood as infrastructure for ad serving and programmatic buying rather than a walled-garden ad platform.
Epom: About
Epom creates value by providing proprietary adtech infrastructure that customers can use to run campaign delivery, reporting, targeting and programmatic buying without building those systems internally. Its model combines software licensing and hosted platform access with usage-based commercial scaling, particularly around impressions served and enterprise deployment requirements. White-label capabilities increase the value proposition for ad networks, agencies and media businesses seeking their own branded stack.
How Epom Works & Monetises
Business model analysis and core revenue streams
Epom monetises mainly through SaaS-style platform fees that scale by usage, especially impression volumes and traffic tiers. Its Ad Server uses tiered pricing with entry-level monthly plans and enterprise pricing for larger customers. Additional monetisation likely comes from white-label licensing, custom integrations, advanced analytics, premium support and negotiated enterprise DSP contracts. The DSP may also include transaction-linked economics or margin on programmatic buying in some customer arrangements.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Epom)
New Cookie Consent Management Updates
The current version includes updates to cookie consent management, with new cookies and their descriptions added, reflecting changes in tracking and user privacy.
Read original sourceInspiring Ad Tech Insights and Best Programmatic Practices
The current version includes updates to cookie consent management and additional cookie types, indicating a focus on compliance and user experience.
Read original sourceNew Cookie Consent Management Updates
The current version includes updates to cookie consent management, with a new cookie provider and additional necessary cookies.
Read original sourceEpom: Frequently Asked Questions
What is Epom?
Epom is a private adtech company that provides ad serving and programmatic buying software, including a white-label ad server and DSP.
Who uses Epom?
Its users are business customers such as publishers, advertisers, ad networks, agencies, media buyers and ad operations teams.
How does Epom make money?
It makes money through subscription-style platform fees, usage-based pricing, enterprise contracts, white-label licensing and related add-ons.
Company Facts
- Founded
- 2011
- Headquarters
- 79 Spyros Kyprianou Avenue, Protopapas Building, 2nd floor office 201, 3076 Limassol, Cyprus
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- epom.com