EP
COMPANY

Epom

Epom is a white-label ad server and DSP for digital advertising operations.

Analyst Perspective

Epom is a Cyprus-based adtech company that develops and sells advertising infrastructure software for businesses running digital media operations. Its core products include a hosted ad server for managing and delivering campaigns across web, mobile and video, and a demand-side platform for programmatic media buying across multiple supply sources. A recurring theme in its offering is white-label deployment, allowing customers to operate branded advertising systems using Epom’s underlying technology.

Analyst Signal Briefing

Updated: 14 Aug 2026

Following the launch of DSP 8.8, Epom has updated its core Ad Server interface to enhance operational efficiency through accelerated dashboard performance and automated funnel persistence. These technical refinements introduce improved diagnostic tools for ad delivery, complementing the platform's focus on streamlining programmatic workflows for smaller agencies. Collectively, these developments reinforce Epom’s strategy of combining high-level usability with log-level data transparency to reduce the technical barriers associated with sophisticated campaign management.

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Category Differentiation

Epom is an adtech software vendor, not a media agency, publisher or consumer media platform. It should be understood as infrastructure for ad serving and programmatic buying rather than a walled-garden ad platform.

Epom: About

Epom creates value by providing proprietary adtech infrastructure that customers can use to run campaign delivery, reporting, targeting and programmatic buying without building those systems internally. Its model combines software licensing and hosted platform access with usage-based commercial scaling, particularly around impressions served and enterprise deployment requirements. White-label capabilities increase the value proposition for ad networks, agencies and media businesses seeking their own branded stack.

How Epom Works & Monetises

Business model analysis and core revenue streams

Epom monetises mainly through SaaS-style platform fees that scale by usage, especially impression volumes and traffic tiers. Its Ad Server uses tiered pricing with entry-level monthly plans and enterprise pricing for larger customers. Additional monetisation likely comes from white-label licensing, custom integrations, advanced analytics, premium support and negotiated enterprise DSP contracts. The DSP may also include transaction-linked economics or margin on programmatic buying in some customer arrangements.

Revenue Channels

Ad server platform subscriptionsTiered SaaS pricing based on impressions and feature access
DSP enterprise contractsPlatform subscription and negotiated enterprise licensing
White-label licensingAdditional licensing and deployment fees
Premium support and customisationService-linked fees attached to enterprise accounts
Programmatic buying economicsUsage-linked or transaction-linked margin on DSP activity

Recent Signals (Epom)

EpomJul 30, 2026

Epom DSP 8.8: Launch Programmatic Campaigns in 5 Guided Steps

Epom announces DSP 8.8 with a rebuilt five-step campaign setup flow, quick-launch wizard, and in-flow audience, budget, and traffic controls. Also new on the blog: a guide to programmatic advertising for small businesses.

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EpomJul 28, 2026

Top 10 AdRoll Alternatives for Retargeting in 2026

Compare AdRoll alternatives for agencies and SMBs. Learn how to avoid the reseller tax and gain log-level data with Epom.

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Epom News Monitor 3Jul 24, 2026

AdButler Alternatives for Ad Networks: 7 Options in 2026

Compare AdButler alternatives for ad networks on pricing, white-label depth, and support. Find your fit and book a demo with Epom.

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Epom: Frequently Asked Questions

What is Epom?

Epom is a private adtech company that provides ad serving and programmatic buying software, including a white-label ad server and DSP.

Who uses Epom?

Its users are business customers such as publishers, advertisers, ad networks, agencies, media buyers and ad operations teams.

How does Epom make money?

It makes money through subscription-style platform fees, usage-based pricing, enterprise contracts, white-label licensing and related add-ons.

Company Facts

Founded
2011
Headquarters
79 Spyros Kyprianou Avenue, Protopapas Building, 2nd floor office 201, 3076 Limassol, Cyprus
Core Segment
AdTech Vendor
Company Size
50–200
Official Link
epom.com