EXADS
White-label adtech stack for serving, buying and monetising ads.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Smart Advertising Technology Limited
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- Ireland
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- exads.com
What EXADS does
EXADS operates a B2B adtech infrastructure model. It builds and maintains proprietary advertising software, then licenses that infrastructure to customers as white-label products so they can run their own branded ad operations. The company creates value by reducing the time, cost and technical complexity of launching an ad server, DSP or SSP, while also enabling automation, reporting, inventory control and programmatic connectivity through APIs and OpenRTB integrations.
Category differentiation
EXADS is a white-label adtech infrastructure vendor, not a consumer media brand or a stand-alone ad network. It sells software and marketplace capabilities to businesses that want to operate their own advertising stack.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
EXADS is a private B2B adtech company headquartered in Ireland that sells white-label advertising infrastructure to publishers, ad networks, agencies and advertisers. Its core product suite includes an ad server, DSP and SSP, supported by APIs and an open-source video player. The company’s value proposition is operational control: customers can run branded ad operations on EXADS infrastructure instead of relying on a closed third-party platform. The business generates revenue through software licensing and platform usage fees tied to ad serving and programmatic activity, with additional transaction-related income from its proprietary marketplace product. EXADS serves businesses that need to launch or operate ad monetisation and media buying capabilities across web and in-app inventory, particularly organisations that prioritise customisation, API access and high-scale impression delivery.
Business model & monetisation
EXADS monetises through SaaS-style licensing and usage-based platform fees across its white-label ad server, DSP and SSP. Commercial value is tied to software access, infrastructure consumption, impression volume and programmatic transaction activity. Its adxnow marketplace adds a media trading component, where revenue is generated from advertiser spend routed through curated inventory and related take rates or margins.
- White-label ad server licensing
- Software subscription
- DSP and SSP platform usage
- Pay-per-Use
- Marketplace transaction revenue from adxnow
- Percentage Take-Rate
- API and integration-led enterprise platform value
- Software Subscription
- Open-source video player distribution
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
EXADS
IAB vendor record: 1084
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 3, 4
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 2
Products & market categories
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
EXADS Adds IXOPAY as a Second Payment Orchestrator
Recorded impact score: 3.5/5
EXADS now supports IXOPAY alongside Celeris, giving you the flexibility to choose the payment orchestrator that best matches your markets and terms.
Explore company relationships
Questions about EXADS
What is EXADS?
EXADS is a private B2B adtech company that provides white-label ad-serving, DSP and SSP infrastructure for publishers, agencies, ad networks and advertisers.
Who uses EXADS?
Its customers are business users including publishers, media owners, ad networks, agencies, advertisers, media buyers and developer-led teams that need branded adtech infrastructure.
How does EXADS make money?
EXADS makes money from software licensing, platform usage fees tied to ad serving and programmatic activity, and transaction-linked marketplace revenue.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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