Observed Signal · Jun 4, 2026 · Webinar / Industry Analysis · Source: State of Streaming · Impact: 3/5 · Sentiment: Positive
Streaming Catalog Gaps Create Media Buying Opportunities
Reelgood CEO David Sanderson will appear on State of Streaming's LinkedIn Live to discuss how audiences migrate across streaming services and what that means for media planning. Reelgood's analysis — drawn from seven years of daily data tracking availability across 300+ streaming platforms — finds 88% of movies in active distribution live outside the eight platforms most buyers plan against, that platform merchandising often drives viewership more than rights ownership (one title rose from #800 on Prime to #8 on Netflix after a platform move), and that the median window from SVOD to AVOD has shortened from six months to about two and a half months. Reelgood will feed an availability signal into the Unified Streaming Power Index to benchmark addressable inventory and inform discovery, catalog intelligence, and media-buy decisions.
Catalog visibility and content migration materially affect viewership and the effectiveness of streaming ad buys; media buyers and platform teams can exploit catalog gaps and migration signals to improve targeting and forecasting.
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Key Takeaways & Evidence Grounding
- Reelgood tracks content availability across more than 300 streaming platforms with seven years of historical daily data.
- Reelgood reports that 88% of movies in active distribution are outside the eight platforms most buyers plan against.
- Platform merchandising can dramatically change a title's popularity (example: moved from Prime to Netflix, a title jumped from #800 to #8).
- Median time from SVOD to AVOD has shortened from six months to two and a half months, compressing the inventory window.
- Reelgood will present findings on a State of Streaming LinkedIn Live webinar and feed an availability signal into the Unified Streaming Power Index.
Connected Companies & Entities
10 Entities mapped“Loudermilk ranked 800th in popularity on Prime Video. It moved to Netflix. Netflix merchandised it. It jumped to 8th....”
“If you subscribed to every major streaming service — Netflix, Prime, Max, Disney+, Hulu, Peacock, Paramount+, Apple TV — you'd still only ac...”
“If you subscribed to every major streaming service — Netflix, Prime, Max, Disney+, Hulu, Peacock, Paramount+, Apple TV — you'd still only ac...”
“That's the opening stat from a recent SOS. webinar with David Sanderson, Founder of Reelgood, and it sets the table for everything that foll...”
“If you subscribed to every major streaming service — Netflix, Prime, Max, Disney+, Hulu, Peacock, Paramount+, Apple TV — you'd still only ac...”
“If you subscribed to every major streaming service — Netflix, Prime, Max, Disney+, Hulu, Peacock, Paramount+, Apple TV — you'd still only ac...”
“If you subscribed to every major streaming service — Netflix, Prime, Max, Disney+, Hulu, Peacock, Paramount+, Apple TV — you'd still only ac...”
“If you subscribed to every major streaming service — Netflix, Prime, Max, Disney+, Hulu, Peacock, Paramount+, Apple TV — you'd still only ac...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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DEG Webinar: Reelgood on Streaming Catalogs
The Digital Entertainment Group (DEG) is hosting a live webinar on April 29, 2026, featuring David Sanderson, Founder and CEO of Reelgood. Reelgood’s data shows the median time for a theatrical hit to reach free, ad-supported streaming has fallen from six months in 2020 to about 2.5 months, with large genre variation (thrillers under four months; some children's content nearly three years). Reelgood also finds 88% of movies in active distribution live outside the eight commonly planned-for streaming platforms (Netflix, Disney+, HBO Max, Hulu, Prime Video, Paramount+, Peacock, Apple TV) and are scattered across AVOD/FAST, niche SVODs, pay-per-download, and international services. The webinar will discuss platform library identities, risks when catalog metadata differs from actual availability, and implications for content and advertising strategies. The session is scheduled for April 29, 2026 at 10 AM PT / 1 PM ET (30 minutes).
Reelgood Study: AI Omits FAST Services in Discovery
A Reelgood analysis tested 100 titles (50 films, 50 TV shows) on March 5, 2026 and found major LLM-based AI assistants frequently fail to return correct "where to watch" answers. ChatGPT returned correct results 43.76% of the time, Claude 50.21%, while Reelgood's own data service scored 96.89%. Free ad-supported streaming services (FAST) such as Tubi, Pluto TV, Hoopla and Kanopy are systematically omitted even when they are valid availability options. Reelgood frames this as an "invisible inventory" distribution problem: if AI-driven discovery doesn't surface ad-supported inventory, impression opportunities vanish before viewers reach publisher apps. The study says the data infrastructure to fix availability exists, but accountability across streaming platforms, advertisers and AI companies is unclear.
State of Streaming: Streaming, AdTech and AI Briefing
The State of Streaming briefing (April 26, 2026) aggregates 10 stories across adtech, supply, AI and measurement. Highlights include reports that Netflix is interested in acquiring The Pat McAfee Show after the program posted its best quarter, Roku surpassing 100 million streaming households and adding niche sports (Savannah Bananas), and Comcast launching a bundled offering called StreamSaver. The streaming ad-tech stack is advancing: FreeWheel added an AI-powered contextual targeting layer for premium video, and TiVo Ads is building a household identifier designed to persist across devices — including in-car environments. Other items covered include Freely opening its live TV guide to CTV OS partners and QVC filing for Chapter 11, underscoring publishers’ and platforms’ differing strategic bets in live and shoppable TV.
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