Observed Signal · Apr 28, 2026 · Webinar · Source: State of Streaming · Impact: 2/5 · Sentiment: Positive
DEG Webinar: Reelgood on Streaming Catalogs
The Digital Entertainment Group (DEG) is hosting a live webinar on April 29, 2026, featuring David Sanderson, Founder and CEO of Reelgood. Reelgood’s data shows the median time for a theatrical hit to reach free, ad-supported streaming has fallen from six months in 2020 to about 2.5 months, with large genre variation (thrillers under four months; some children's content nearly three years). Reelgood also finds 88% of movies in active distribution live outside the eight commonly planned-for streaming platforms (Netflix, Disney+, HBO Max, Hulu, Prime Video, Paramount+, Peacock, Apple TV) and are scattered across AVOD/FAST, niche SVODs, pay-per-download, and international services. The webinar will discuss platform library identities, risks when catalog metadata differs from actual availability, and implications for content and advertising strategies. The session is scheduled for April 29, 2026 at 10 AM PT / 1 PM ET (30 minutes).
Provides actionable catalog-availability data and timing trends that inform streaming ad planning and inventory strategies, but it is an informational webinar rather than a major platform policy or technical release.
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Key Takeaways & Evidence Grounding
- Reelgood data: median time from release to free ad-supported streaming fell from six months (2020) to about 2.5 months.
- Reelgood reports 88% of movies in active distribution live outside the eight most commonly planned streaming platforms.
- Webinar hosted by the Digital Entertainment Group (DEG) featuring David Sanderson, Founder & CEO of Reelgood, scheduled April 29, 2026.
- Reelgood tracks content availability across 300+ streaming services globally.
- Genre variability: thrillers typically move to free platforms in under four months; some children's content can remain behind paid subscriptions for nearly three years.
Connected Companies & Entities
9 Entities mapped“According to Reelgood's data, 88% of movies in active distribution live outside the eight platforms most people think of when they think "st...”
“the eight platforms most people think of when they think "streaming" — Netflix, Disney+, HBO Max, Hulu, Prime Video, Paramount+, Peacock, an...”
“the eight platforms most people think of when they think "streaming" — Netflix, Disney+, HBO Max, Hulu, Prime Video, Paramount+, Peacock, an...”
“the eight platforms most people think of when they think "streaming" — Netflix, Disney+, HBO Max, Hulu, Prime Video, Paramount+, Peacock, an...”
“the eight platforms most people think of when they think "streaming" — Netflix, Disney+, HBO Max, Hulu, Prime Video, Paramount+, Peacock, an...”
“the eight platforms most people think of when they think "streaming" — Netflix, Disney+, HBO Max, Hulu, Prime Video, Paramount+, Peacock, an...”
“the eight platforms most people think of when they think "streaming" — Netflix, Disney+, HBO Max, Hulu, Prime Video, Paramount+, Peacock, an...”
“the eight platforms most people think of when they think "streaming" — Netflix, Disney+, HBO Max, Hulu, Prime Video, Paramount+, Peacock, an...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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Streaming Catalog Gaps Create Media Buying Opportunities
Reelgood CEO David Sanderson will appear on State of Streaming's LinkedIn Live to discuss how audiences migrate across streaming services and what that means for media planning. Reelgood's analysis — drawn from seven years of daily data tracking availability across 300+ streaming platforms — finds 88% of movies in active distribution live outside the eight platforms most buyers plan against, that platform merchandising often drives viewership more than rights ownership (one title rose from #800 on Prime to #8 on Netflix after a platform move), and that the median window from SVOD to AVOD has shortened from six months to about two and a half months. Reelgood will feed an availability signal into the Unified Streaming Power Index to benchmark addressable inventory and inform discovery, catalog intelligence, and media-buy decisions.
State of Streaming Publishes Reelgood Profile
Reelgood (parent: Reelgood, Inc.) is a streaming analytics platform that tracks viewership across more than 300 streaming services. The company provides consumer engagement data and content-discovery insights for publishers, platforms and media buyers. This entry appears in the State of Streaming directory under the Data & Measurement category and links to Reelgood's website and press blog. The State of Streaming page also references recent coverage (e.g., a Philo–Reelgood metadata story) but does not present a dated news release on the company itself.
Reelgood Study: AI Omits FAST Services in Discovery
A Reelgood analysis tested 100 titles (50 films, 50 TV shows) on March 5, 2026 and found major LLM-based AI assistants frequently fail to return correct "where to watch" answers. ChatGPT returned correct results 43.76% of the time, Claude 50.21%, while Reelgood's own data service scored 96.89%. Free ad-supported streaming services (FAST) such as Tubi, Pluto TV, Hoopla and Kanopy are systematically omitted even when they are valid availability options. Reelgood frames this as an "invisible inventory" distribution problem: if AI-driven discovery doesn't surface ad-supported inventory, impression opportunities vanish before viewers reach publisher apps. The study says the data infrastructure to fix availability exists, but accountability across streaming platforms, advertisers and AI companies is unclear.
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