Observed Signal · Apr 8, 2026 · Company Profile · Source: State of Streaming · Impact: 1/5 · Sentiment: Neutral

State of Streaming Publishes Reelgood Profile

Executive Signal Summary

Reelgood (parent: Reelgood, Inc.) is a streaming analytics platform that tracks viewership across more than 300 streaming services. The company provides consumer engagement data and content-discovery insights for publishers, platforms and media buyers. This entry appears in the State of Streaming directory under the Data & Measurement category and links to Reelgood's website and press blog. The State of Streaming page also references recent coverage (e.g., a Philo–Reelgood metadata story) but does not present a dated news release on the company itself.

Polaris7 AgentPolaris7 Strategic Assessment
High Confidence

Directory/company profile listing with factual description of a streaming analytics vendor; informative for AdTech audiences but not a major industry event.

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Key Takeaways & Evidence Grounding

  • Reelgood is a streaming analytics platform tracking viewership across 300+ services.
  • Parent company: Reelgood, Inc.
  • Provides consumer engagement data and content discovery insights.
  • Listed in the State of Streaming directory under the Data & Measurement category, with links to Reelgood's website and press blog.
Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: State of Streaming•Published: Apr 8, 2026
Original Coverage Title: “State of Streaming”

Related Market Signals & Shifts

Recent verified developments and strategic activity across this market segment.

Connected TV (CTV) & OTTApr 14, 2026

Philo Selects Reelgood for Content Intelligence

Philo has partnered with Reelgood to integrate daily-refreshed, deduplicated metadata and cross-platform catalog intelligence into Philo’s machine-learning stack. Reelgood—after eight years and tens of millions of dollars building matching infrastructure—will supply metadata, real-time signals from tracking 300+ streaming services, and historical availability records dating back to 2019. Philo, a $25/month live TV service with 70+ entertainment channels and about 75,000 on-demand titles, intends to use the data to improve recommendations, audience segmentation and evidence-based licensing decisions. The deal gives Philo access to competitive catalog insights (where titles have appeared, for how long, and on what tier) while positioning Reelgood as a deeper infrastructure partner rather than a simple data vendor. Reelgood CEO David Sanderson said clients sought complete, deduplicated coverage refreshed daily and historical availability to inform licensing.

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Reelz Directory Listing — Streaming App

This is a State of Streaming directory page listing Reelz as a streaming app. The page provides a link to Reelz's website, states there is currently no editorial coverage for Reelz on the site, and promotes a free downloadable ebook titled "The 2026 Advertiser's Guide to Streaming TV." The page also includes navigation to State of Streaming articles, podcasts, and other resources and displays site-level copyright dated 2026.

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ReelShort Directory Listing

ReelShort is a short-form video streaming app founded in 2022. The State of Streaming directory lists ReelShort as a platform for creating and sharing short-form video content and links to the company's website (http://reelshort.com/). The directory entry notes there is currently no editorial coverage for ReelShort on State of Streaming.

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