Reelgood
Reelgood is a streaming metadata and availability intelligence for media companies.
Analyst Perspective
Reelgood LLC is a US-based streaming data and discovery company. Its core business is licensing streaming title availability data, metadata, pricing, territory coverage, and deep-link intelligence to enterprise customers such as streaming platforms, studios, and entertainment companies. It also operates a consumer-facing streaming guide app that aggregates content availability across more than 90 streaming services and supports content discovery, watchlists, alerts, and recommendations. The company generates revenue through B2B data licensing, enterprise data products, and advertising sold against its consumer audience. Its consumer app gives brands and studios access to high-intent users during content selection, while its B2B division provides structured datasets and intelligence tools used for licensing decisions, content strategy, competitive analysis, and availability tracking across fragmented streaming ecosystems.
Analyst Signal Briefing
Updated: 30 Jul 2026Reelgood has integrated its availability signals into the Unified Streaming Power Index to improve media-planning accuracy and addressable inventory benchmarking. Recent firm analysis identifies a critical 'invisible inventory' risk, as major AI assistants frequently omit free ad-supported streaming (FAST) services from discovery results, whereas Reelgood’s data service achieves 96.89% accuracy. These developments, alongside data showing 88% of films reside outside major platforms, position Reelgood’s catalog intelligence as a vital tool for navigating audience migration and ensuring the visibility of ad-supported content within the fragmented streaming landscape.
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Key insights about Reelgood
Category Differentiation
Reelgood is not a subscription streaming service or film studio. It is a streaming data and discovery company that licenses metadata and availability intelligence while also operating a consumer guide app.
Reelgood: About
Reelgood operates a hybrid data-and-audience model. It builds and maintains a proprietary database of streaming title availability, metadata, pricing, territorial rights indicators, and cross-platform identifiers, then licenses that data to enterprise customers in the media and entertainment sector. In parallel, it runs a consumer streaming guide that aggregates fragmented viewing options into one interface, creating user engagement, behavioural signals, and ad inventory. The consumer product strengthens the enterprise data asset by validating availability at scale and improving matching accuracy.
How Reelgood Works & Monetises
Business model analysis and core revenue streams
Reelgood monetises through enterprise data licensing, SaaS-style access to streaming intelligence products, and advertising sold within its consumer discovery platform. The primary revenue stream is B2B licensing of availability data, metadata, universal content IDs, deep links, and analytics for use cases such as content licensing, programming strategy, and competitive intelligence. Secondary revenue comes from media inventory and campaign partnerships sold to studios and brands reaching users at the point of viewing decision. The consumer app is free to use and functions as an ad-supported audience surface rather than a subscription business.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Reelgood)
Meta company profile
Meta Platforms is a technology company headquartered in Menlo Park, California, founded in 2004 and traded under the ticker META. The company owns and operates major social products and messaging services and invests in virtual and augmented reality hardware and software. This State of Streaming company page lists basic corporate metadata (HQ, founding year, ticker), links to Meta's website and press pages, and aggregates recent State of Streaming coverage items that reference Meta and related industry news.
Read original sourceStreaming Catalog Gaps Create Media Buying Opportunities
Reelgood CEO David Sanderson will appear on State of Streaming's LinkedIn Live to discuss how audiences migrate across streaming services and what that means for media planning. Reelgood's analysis — drawn from seven years of daily data tracking availability across 300+ streaming platforms — finds 88% of movies in active distribution live outside the eight platforms most buyers plan against, that platform merchandising often drives viewership more than rights ownership (one title rose from #800 on Prime to #8 on Netflix after a platform move), and that the median window from SVOD to AVOD has shortened from six months to about two and a half months. Reelgood will feed an availability signal into the Unified Streaming Power Index to benchmark addressable inventory and inform discovery, catalog intelligence, and media-buy decisions.
Read original sourceComscore Finds AI Omits Free Streaming Services
Comscore's Q1 2026 AI Intelligence Report and independent tests find AI assistants are becoming a primary discovery path but systematically omit free/AVOD/FAST streaming services. Independent Reelgood testing of 100 titles in March 2026 showed ChatGPT returned correct "where to watch" answers 43.76% of the time and Anthropic's Claude 50.21%. Comscore found Netflix appears in only 2% of AI-generated entertainment summaries and no FAST service ranked in the top 20 AI citations. The report and analysis warn that AI-driven discovery — appearing alongside a growing share of Google searches and growing fastest among 25–34-year-olds — poses a structural distribution and measurement risk for ad-supported streaming services unless metadata and discovery infrastructure are treated as distribution primitives.
Read original sourceReelgood: Frequently Asked Questions
What is Reelgood?
Reelgood is a streaming data and discovery company that licenses title availability and metadata to enterprise media customers and runs a consumer where-to-watch platform.
Who uses Reelgood?
Streaming platforms, studios, entertainment companies, and advertisers use Reelgood’s data or audience products, while consumers use its app to find what to watch.
How does Reelgood make money?
Reelgood makes money primarily from B2B data licensing and enterprise intelligence products, with additional revenue from advertising and campaign partnerships in its consumer app.
Company Facts
- Founded
- 2015
- Headquarters
- United States
- Core Segment
- Data Provider / Broker
- Company Size
- 10–49
- Official Link
- reelgood.com