Reelgood
Streaming metadata and availability intelligence for media companies.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Reelgood LLC
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- United States
- Company size
- 10–49
- Market role
- Data Provider / Broker
- Official website
- reelgood.com
What Reelgood does
Reelgood operates a hybrid data-and-audience model. It builds and maintains a proprietary database of streaming title availability, metadata, pricing, territorial rights indicators, and cross-platform identifiers, then licenses that data to enterprise customers in the media and entertainment sector. In parallel, it runs a consumer streaming guide that aggregates fragmented viewing options into one interface, creating user engagement, behavioural signals, and ad inventory. The consumer product strengthens the enterprise data asset by validating availability at scale and improving matching accuracy.
Category differentiation
Reelgood is not a subscription streaming service or film studio. It is a streaming data and discovery company that licenses metadata and availability intelligence while also operating a consumer guide app.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Reelgood LLC is a US-based streaming data and discovery company. Its core business is licensing streaming title availability data, metadata, pricing, territory coverage, and deep-link intelligence to enterprise customers such as streaming platforms, studios, and entertainment companies. It also operates a consumer-facing streaming guide app that aggregates content availability across more than 90 streaming services and supports content discovery, watchlists, alerts, and recommendations. The company generates revenue through B2B data licensing, enterprise data products, and advertising sold against its consumer audience. Its consumer app gives brands and studios access to high-intent users during content selection, while its B2B division provides structured datasets and intelligence tools used for licensing decisions, content strategy, competitive analysis, and availability tracking across fragmented streaming ecosystems.
Company news briefing
Briefing updated:
Reelgood has expanded its partnership with the Unified Streaming Power Index by co-developing a Popularity Score to categorise streaming services based on consumer interest across entire catalogues. This follows research indicating that 88% of films reside outside the top eight platforms, highlighting an "invisible inventory" risk as AI discovery tools frequently omit ad-supported services. By integrating these availability signals into industry benchmarks, Reelgood provides critical intelligence for navigating audience migration and shortening release windows, helping media planners identify addressable inventory that remains hidden from standard discovery paths.
Business model & monetisation
Reelgood monetises through enterprise data licensing, SaaS-style access to streaming intelligence products, and advertising sold within its consumer discovery platform. The primary revenue stream is B2B licensing of availability data, metadata, universal content IDs, deep links, and analytics for use cases such as content licensing, programming strategy, and competitive intelligence. Secondary revenue comes from media inventory and campaign partnerships sold to studios and brands reaching users at the point of viewing decision. The consumer app is free to use and functions as an ad-supported audience surface rather than a subscription business.
- Enterprise data licensing
- Software Subscription
- Streaming metadata and intelligence access
- Service Fee
- Advertising inventory sold to brands and studios
- Ad-Supported
- Promotional campaign partnerships
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
USPI Adds Popularity Score; Owning Content Wins
CTV · Recorded impact score: 2/5
State of Streaming updated its Unified Streaming Power Index (USPI) in August by adding a new Popularity Score vector, developed with Reelgood, that ranks streaming services by consumer interest across their full catalogs. The Popularity Score averages how often a service's titles appear in the national Top 100 each day over a month, creating a forward-looking index aimed at projecting where audience attention is headed. The USPI separates services into 'owners' (catalog-first platforms like Netflix, Prime Video, HBO Max) and 'renters' (wrappers/resellers like Philo, Fubo, Roku Premium) to signal stability risks tied to content ownership. The August edition argues that services reselling third-party content can post strong short-term numbers but are vulnerable to carriage changes, while owners show more durable demand signals.
- The Unified Streaming Power Index (USPI) added a new Popularity Score metric for August.
- The Popularity Score was built in partnership with Reelgood and averages daily Top 100 presence per title over a month.
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Questions about Reelgood
What is Reelgood?
Reelgood is a streaming data and discovery company that licenses title availability and metadata to enterprise media customers and runs a consumer where-to-watch platform.
Who uses Reelgood?
Streaming platforms, studios, entertainment companies, and advertisers use Reelgood’s data or audience products, while consumers use its app to find what to watch.
How does Reelgood make money?
Reelgood makes money primarily from B2B data licensing and enterprise intelligence products, with additional revenue from advertising and campaign partnerships in its consumer app.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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