Observed Signal · Apr 8, 2026 · Company Profile · Source: State of Streaming · Impact: 1/5 · Sentiment: Neutral
State of Streaming Adds Paramount+ International Profile
Paramount+ International is a streaming app operated by Paramount Global. The directory entry lists its headquarters in New York, NY and a 2021 founding date. The service is described as an international subscription premium offering with expansion across Europe, Latin America and the Asia‑Pacific region and a focus on localized content. The page also shows Paramount Global’s corporate family (BET+, CBS News Streaming, My5, Nick+, Noggin, Paramount+, Pluto TV, Showtime, Smithsonian Channel Plus) and links to related State of Streaming coverage. The directory notes there is currently no additional coverage for the Paramount+ International entry.
Directory/company profile with basic facts about Paramount+ International; limited new information for the AdTech industry beyond inventory/source mapping.
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Key Takeaways & Evidence Grounding
- Paramount+ International is listed as a streaming app.
- Parent company: Paramount Global.
- Headquarters: New York, NY.
- Founded: 2021.
- Positioning: international subscription premium service with expansion across Europe, Latin America and Asia‑Pacific and localized content.
Connected Companies & Entities
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State of Streaming Publishes Paramount+ Profile
Paramount+ is a video streaming app owned by Paramount Global that aggregates content from CBS, Nickelodeon, MTV, Comedy Central, BET, Smithsonian Channel, Showtime and Paramount Pictures. State of Streaming lists Paramount+ with a USPI score for Q1 2026 and ranks it #6. The profile highlights Paramount+ ad products — contextual targeting, interactive ads, pause-ads and shoppable-ads — and names DSP integrations including stack-adapt, basis, viant, display-video-360, amazon-dsp and google-dv360. The page also links to recent coverage of Paramount+ business moves (merger with HBO Max, rights and feature updates, pricing and live-sports investments). The content is a publisher profile page on State of Streaming summarizing the service, ad capabilities, integrations and recent industry coverage.
Paramount+ Boosts Ad-Supported Growth with Global Strategy
Paramount+ reports strong growth and expands its ad-supported tier in Germany as part of a global strategy to diversify Connected TV offerings. The service added over 10 million subscribers worldwide in the past year, reaching more than 77.5 million by end-2024, with about 1.5 million net adds in Q1 2025. In Germany, Paramount+ launched Premium in March and an ad-supported Basic plan in early June, following similar models in Canada, Australia, and the UK. The content strategy blends familiar franchises (Yellowstone, Star Trek, Mission: Impossible, SpongeBob SquarePants, South Park) with new titles (Happy Face, Mobland) and a growing film slate (Gladiator II, Sonic the Hedgehog 3, Transformers One). Advertising tech includes Conduit, an open integration layer for programmatic CTV; the Paramount Streaming package unifies Paramount+ and Pluto TV inventory; local sales via Visoon; and GDPR-compliant data tools like clean-room matching and first-party data usage with contextual signals.
Paramount+ Posts Subscriber, Revenue Growth in Q1 2026
Paramount Skydance reported Q1 results and provided an update on its planned acquisition of Warner Bros. Discovery (WBD). The company posted $7.3 billion in revenue (up 2% year-over-year) and said its direct-to-consumer streaming business earned $2.4 billion (up 11% YoY). Paramount+ added 700,000 net subscribers and saw ARPU rise 14%. CEO and Chairman David Ellison said Paramount has satisfied U.S. HSR obligations for the roughly $110 billion WBD transaction and expects to finalize the deal by the end of Q3, while international regulatory approvals remain in progress. Paramount plans to merge the tech stacks behind Paramount+, BET+ and Pluto TV this summer to improve personalization and ad monetization, and highlighted a new performance-focused ad product called Precision+ and the addition of vertical video to Paramount+.
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