Observed Signal · Apr 8, 2026 · Profile · Source: State of Streaming · Impact: 2/5 · Sentiment: Neutral
State of Streaming Publishes Paramount+ Profile
Paramount+ is a video streaming app owned by Paramount Global that aggregates content from CBS, Nickelodeon, MTV, Comedy Central, BET, Smithsonian Channel, Showtime and Paramount Pictures. State of Streaming lists Paramount+ with a USPI score for Q1 2026 and ranks it #6. The profile highlights Paramount+ ad products — contextual targeting, interactive ads, pause-ads and shoppable-ads — and names DSP integrations including stack-adapt, basis, viant, display-video-360, amazon-dsp and google-dv360. The page also links to recent coverage of Paramount+ business moves (merger with HBO Max, rights and feature updates, pricing and live-sports investments). The content is a publisher profile page on State of Streaming summarizing the service, ad capabilities, integrations and recent industry coverage.
Company profile lists ad products and DSP integrations for a major streaming platform; useful to buyers/sellers but not an industry-shifting announcement.
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Key Takeaways & Evidence Grounding
- Paramount+ is a streaming app owned by Paramount Global.
- State of Streaming lists Paramount+ as Rank #6 in the USPI Score for Q1 2026.
- Advertised ad products: contextual-targeting, interactive-ads, pause-ads, shoppable-ads.
- Named DSP integrations: stack-adapt, basis, viant, display-video-360, amazon-dsp, google-dv360.
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State of Streaming Adds Paramount+ International Profile
Paramount+ International is a streaming app operated by Paramount Global. The directory entry lists its headquarters in New York, NY and a 2021 founding date. The service is described as an international subscription premium offering with expansion across Europe, Latin America and the Asia‑Pacific region and a focus on localized content. The page also shows Paramount Global’s corporate family (BET+, CBS News Streaming, My5, Nick+, Noggin, Paramount+, Pluto TV, Showtime, Smithsonian Channel Plus) and links to related State of Streaming coverage. The directory notes there is currently no additional coverage for the Paramount+ International entry.
Paramount+ Boosts Ad-Supported Growth with Global Strategy
Paramount+ reports strong growth and expands its ad-supported tier in Germany as part of a global strategy to diversify Connected TV offerings. The service added over 10 million subscribers worldwide in the past year, reaching more than 77.5 million by end-2024, with about 1.5 million net adds in Q1 2025. In Germany, Paramount+ launched Premium in March and an ad-supported Basic plan in early June, following similar models in Canada, Australia, and the UK. The content strategy blends familiar franchises (Yellowstone, Star Trek, Mission: Impossible, SpongeBob SquarePants, South Park) with new titles (Happy Face, Mobland) and a growing film slate (Gladiator II, Sonic the Hedgehog 3, Transformers One). Advertising tech includes Conduit, an open integration layer for programmatic CTV; the Paramount Streaming package unifies Paramount+ and Pluto TV inventory; local sales via Visoon; and GDPR-compliant data tools like clean-room matching and first-party data usage with contextual signals.
Paramount’s Upfront Focus: Streaming, Programmatic, Live Sports
Paramount used intimate client dinners rather than a traditional upfront presentation while rolling out several product announcements aimed at streaming, programmatic buying and live-sports advertising. The company plans to fully merge the ad‑tech stacks behind Paramount+ and Pluto TV over the summer to centralize viewing and identity data. Paramount is launching a new ad performance product called Precision+ that matches Paramount audience data with advertisers’ first‑party data and will add a conversion API. It is promoting “streaming fixed units,” which let advertisers reserve specific pod positions in episodes (including live sports), and expanding dynamic ad insertion (DAI) capabilities—already used in UFC events—to other marquee sports within the CBS Sports digital portfolio this fall. Paramount frames these moves as part of post‑merger integration following the Paramount Global–Skydance Media deal.
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