Observed Signal · May 12, 2026 · Ratings Report · Source: DWDL · Impact: 2/5 · Sentiment: Positive
Sat.1 Strong Morning; 'Rex' Draws in Primetime
A DWDL.de ratings report for May 11–12, 2026 shows Sat.1 leading morning viewing with its Frühstücksfernsehen averaging 380,000 viewers from 5:30 and a 25.2% share in the core target group, nearly a 2026 record. RTL’s Deutschland am Morgen averaged 180,000 viewers (10.8% share in the young target group), while ntv added 75,000 viewers (6.3% target-group share). In primetime Sat.1’s Kommissar Rex reached 1.54 million viewers with a 7.5% market share (7.8% in the extended target group). Vox’s First Dates Hotel achieved 8.4% in the classic target group, and ProSieben’s Simpsons film drew 450,000 viewers with a strong 14–49 share of 7.8%. Data source: AGF Videoforschung (AGF SCOPE).
Provides advertiser-relevant linear TV audience and demographic shares for planners and buyers, but is a routine daily ratings update with limited broader industry impact.
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Key Takeaways & Evidence Grounding
- Sat.1 'Frühstücksfernsehen' averaged 380,000 viewers from 5:30 and had a 25.2% market share in the classic target group on the reported day.
- RTL's 'Deutschland am Morgen' averaged 180,000 viewers between 6 and 9 a.m., yielding 10.8% market share in the young audience.
- ntv added 75,000 viewers for the morning slot and posted a 6.3% market share in the target group.
- Sat.1's 'Kommissar Rex' reached 1.54 million total viewers in primetime with a 7.5% market share (7.8% in the extended target group).
- Vox's 'First Dates Hotel' had 8.4% market share in the classic target group; ProSieben's 'Simpsons' film drew 450,000 viewers and 7.8% in ages 14–49.
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ZDF Weakness Boosts 'Kommissar Rex' Reach
DWDL reports that Sat.1's reboot of "Kommissar Rex" hit the season's highest reach after Monday's broadcast, aided by weaker performance from ZDF. The episode reached 1.61 million viewers and helped Sat.1 secure a 7.8% market share overall and 8.2% among 14–49-year-olds. ProSieben struggled in primetime—"Minions: The Rise of Gru" drew about 440,000 viewers (5.2% in the key demo) and trailed RTLzwei, which reached ~550,000 viewers (5.4%). AGF Videoforschung (AGF SCOPE) is cited as the data source for the May 4 TV reach figures. DWDL published the story on May 5, 2026.
Sat.1 Breakfast Show Reaches New Ratings Record
DWDL reports that Sat.1’s morning program "Frühstücksfernsehen" hit the highest market share of the year on Wednesday. The episode drew 340,000 viewers, including 110,000 aged 14–49, delivering a 27.4% market share in the classic 14–49 target; the last higher overnight figure was 28.5% in October 2022. Rival RTL’s morning show "Deutschland am Morgen" reached 140,000 viewers (8.1% in the young demo) with an additional 57,000 on ntv (4.0% there). In the early evening, Sat.1’s shows performed weaker (examples: "Frieda" at 1.1% and 3.6%; "Die Landarztpraxis" at 5.4%), while RTL’s evening magazines and news scored stronger reach and market shares. All audience figures are reported by AGF SCOPE / AGF Videoforschung and published by DWDL on 2026-06-25.
Sat.1 Saturday Ratings Swing Dramatically
Sat.1's Saturday programming saw strong week-to-week swings in audience share: the Sat.1 "Frühstücksfernsehen am Samstag" breakfast show rose to 10.9% share among 14–49 viewers (340,000 viewers) after recording a 2.9% low the previous week. Overall Sat.1 achieved a 6.1% day market share in the 14–49 demographic. In primetime, Sat.1's film reached 660,000 viewers (140,000 aged 14–49) delivering a 6.8% share, while RTL and ProSieben posted slightly higher primetime shares. VOX had a 7.2% day share and performed well with "Minions" (210,000 viewers 14–49; 9.8% share). Data source for the figures is AGF (AGF SCOPE).
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